Director, Americas Brand Commercialization

Director, Americas Brand Commercialization Job ID 10131870 Location Glendale, California, United States Business Disney Experiences Date posted Aug. 07, 2026 Job Summary: The Director, Americas Brand Commercialization is responsible for leading and finalizing regional brand strategy for the Marvel and Star Wars portfolios across the Americas. Working closely with global brand partners and regional stakeholders, the role translates long-term franchise priorities into clear regional strategies that support brand growth, consumer engagement, and commercial objectives. The role is responsible for setting strategic priorities and guiding the development of go-to-market frameworks. A critical component of the role is analyzing business performance, consumer trends, retail dynamics, and market opportunities to identify growth drivers, inform strategic decision-making, and shape future brand priorities. With a focus on long-range planning, the Director helps define the 24-month strategic roadmap for the region, ensuring brand strategies balance immediate opportunities with sustainable long-term growth. As the senior regional brand lead for Marvel and Star Wars, the Director champions brand strategy across the organization, building alignment across category, retail, marketing, creative, finance, and global partners. The role serves as a key representative of the brand with senior internal stakeholders and strategic external partners, driving decision-making, prioritization, and execution against agreed business objectives. The role reports to the VP, Americas Brand Commercialization. Responsibilities include: Represent the franchise as a confident and engaging storyteller, delivering impactful presentations that build alignment, advocacy, and excitement. Lead the development and finalisation of regional brand strategies and go-to-market frameworks for the Marvel, Star Wars, and 20th Century Studios portfolios across the Americas, balancing near‑term priorities with long‑term franchise growth opportunities. Define and oversee the 24‑month regional brand roadmap, ensuring alignment with global priorities, long‑term planning objectives, and annual business goals. Leverage business performance, consumer insights, retail trends, market dynamics, and competitive intelligence to identify growth opportunities, establish brand KPIs, and inform strategic decision‑making. Partner with Global Brand Commercialization teams and regional cross‑functional stakeholders to shape franchise strategies, align priorities, and translate global direction into actionable regional plans. Partner with cross‑functional teams to embed brand priorities and strategic initiatives into the Annual Operating Plan (AOP), mobilising teams around key content releases, franchise initiatives, and growth opportunities. Serve as the senior regional brand steward for assigned portfolios, ensuring brand integrity, consistency, and strategic alignment across key initiatives, partner engagements, and consumer‑facing experiences. Lead, develop, and inspire a high‑performing team, fostering a culture of collaboration, curiosity, accountability, and continuous improvement. Requirements: 10+ years' experience in brand strategy, brand marketing, consumer products, licensing, or related commercial functions, ideally within entertainment, consumer goods, or a licensed environment. Strong understanding of brand management, consumer products, licensing, and the Americas retail landscape, with the ability to translate insights and market dynamics into strategic recommendations and growth opportunities. Proven experience leading cross‑functional initiatives and influencing senior stakeholders across multiple functions, building alignment and driving outcomes within a complex matrix organization. Strong analytical and strategic thinking skills, with experience leveraging business performance, consumer insights, and market trends to inform decision‑making and long‑term planning. Exceptional communication, presentation, and people leadership skills, with the ability to represent a brand credibly with senior internal stakeholders, external partners, retailers, and licensees. Required Education: Bachelor’s degree in business or related field or equivalent experience The hiring range for this position in Glendale, CA is $185,500 to $248,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. About Disney Experiences: Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web. About The Walt Disney Company: The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world‑class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished. This position is with Disney Consumer Products, Inc. , which is part of a business we call Disney Experiences . Disney Consumer Products, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world. Disability Accommodation for Employment Applications The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs . We will only respond to those requests that are related to the accessibility of the online application system due to a disability. #J-18808-Ljbffr The Walt Disney Company