Growth Product Manager

Product Manager

Every business that comes to Float walks through the same front door: our self-serve experience. This role owns it. You'll be the product manager for how new customers discover Float, sign up, and reach their first real moment of value — and for the stream of experiments that makes that path better every week. The systems, the frameworks, and a dedicated engineering and design team are already in place; what's missing is someone in the seat driving the engine. Your first mandate is to prove a new way in — a referral motion, a partner channel, a new segment — while dramatically raising how fast the team learns.

This is a hands-on, high-velocity seat. You'll work inside the engineering team's day-to-day rather than above it, ship small changes constantly rather than saving up for launches, and use AI to build and test far more than a squad this size normally could.

What You'll Be Responsible For

• Own Float's self-serve acquisition and activation experience end to end, from first touch to an activated customer
• Build and run a high-volume experiment program across that surface — deciding what to test, how to test it, and what each result actually means
• Take new acquisition channels and segments from an idea to something repeatable
• Work day to day with a small, dedicated engineering and design team, keeping high-value work in front of them
• Prioritize a backlog that will always be longer than capacity, and be able to defend every call
• Use AI to prototype, ship, and learn faster than the team could otherwise
• Absorb inputs from product, engineering, design, risk, operations, and go-to-market, and turn them into one coherent plan
• Share what you learn across the company so other teams can act on it

About You

Here's what sets you up for success at Float:

• You Put Customers First, Always. You care deeply about delivering meaningful value. Whether you're building internal systems or customer-facing features, you're always thinking about how to make life better for our users.

• You Act Like an Owner. You take responsibility for outcomes, step up to challenges, and seek solutions proactively—doing what's best for the business, not just your role.

• You Think Big and Move Fast. You're energized by building from 0 to 1. You're not afraid to challenge the status quo, experiment quickly, and learn as you go.

• You Constantly Learn and Grow. You're hungry to improve your craft and open to feedback. You bring a growth mindset to everything you do.

• You Raise the Bar. You care about doing things well and efficiently. You balance speed with rigor and always look for ways to improve how we work.

• You Win as a Team. You're a generous collaborator who values communication, context, and shared wins. You lift others up and help make the team stronger.

What you'll bring

• 4+ years in product management, including meaningful time on a growth, self-serve, or product-led surface

• Hands-on experimentation experience — you've personally run tests on a live product and can point to what moved

• Fluency with more than one kind of experiment, and the judgment to know which one a given question calls for

• Strong prioritization instincts, backed by reasoning you can explain and defend

• Product craft: you care about the happy path and the edge cases, not just the top of the funnel

• Clear, concise communication that adapts to the audience, from engineers to senior leaders

• Practical, daily use of AI in how you build, prototype, and learn

This may not be the role for you If:

• You want a strategy-first seat with distance from the day-to-day build

• You believe every question needs a statistically significant A/B test before you can act on it

• Your growth experience is mostly upper-funnel — ads, spend, and campaigns — rather than the product experience itself

• You'd rather ship one large bet a quarter than ten compounding changes

• You want a fully defined backlog handed to you

• You see AI as optional or theoretical rather than part of how the work gets done

Flexible Work Model

Float is Toronto-based with a hybrid model: in-office collaboration days, plus occasional in-person time for workflow-discovery sessions. Remote candidates within Canada considered, with occasional travel to Toronto.

Our Hiring Philosophy

We hire for character, curiosity, and learning velocity before credentials. Titles matter less than impact, and every hire is expected to raise the bar for Float as a whole.

Why You Should Join

• Work at one of Canada's fastest-growing fintech companies

• Make a real impact in a high-autonomy, high-growth role

• Collaborate with an ambitious and supportive team

• Competitive compensation, equity options, and benefits

• Hybrid work model – we are based in Toronto with in-office days for connection and collaboration

• Enjoy catered team lunches every Tuesday, Wednesday and Thursday

• Bring your pup to our dog-friendly office

• Thrive in a high-trust, high-performance culture where your work truly matters

In Short

At Float, you'll thrive if you're bold, curious, and eager to make a real impact. We're building something special—and having a lot of fun along the way. If you're excited to build, grow, and win together, we'd love to meet you.

We're committed to building a workplace that's welcoming and accessible for everyone. If you need any accommodations during the hiring process or once you join Float, just let us know! You can reach out to Vic (View email address on click.appcast.io), and we'll work with you to make sure you have what you need to succeed.