SEO & AI Search Content Writer - Commercial Insurance

Create and deliver high-quality strategic copy for GEICO’s Commercial Insurance business, including landing pages, blog posts, and long-form SEO articles Use AI-powered tools to streamline content creation, generate ideas, and optimize outputs while maintaining GEICO’s brand voice Develop content using traditional SEO, GEO, and AEO strategies Optimize content for voice search, answer engines, and modern search intent Track, analyze, and report on Commercial Insurance SEO content performance Review and refine AI-generated content for tone, consistency, effectiveness, brand, quality, SEO, GEO, and AEO standards Monitor Google algorithm updates, AI advancements, and commercial insurance SEO trends Improve content workflows by refining AI prompts, developing reusable frameworks, and establishing structured processes Ensure content follows GEICO brand guidelines, voice, and messaging standards Collaborate with Marketing, Product, designers, marketers, SEO specialists, and cross-functional teams on content planning and execution Test content ideas, gather insights, and implement scalable solutions to drive business growth Coordinate online article and digital content creation and publication Manage workflows, upload content to the internal CMS when needed, and ensure timely delivery Report to the Director of Marketing Strategy, SEO Requirements 4–6 years of professional copywriting experience Strong portfolio showcasing diverse work across digital formats Proven experience creating SEO-driven content, including keyword optimization and on-page SEO Solid understanding of search intent, topical depth, and structured formatting Strong understanding of GEO and AEO strategies Experience optimizing content for LLMs and answer engine algorithms Demonstrated experience using AI-powered tools for content creation workflows, ideation, and optimization Ability to translate marketing briefs and strategic concepts into clear, engaging content Experience tracking and analyzing content performance metrics Ability to derive actionable insights and refine content strategies Ability to collaborate with designers, marketers, and SEO specialists Understanding of Google algorithm updates, SEO trends, and the Commercial Insurance SEO ecosystem Exceptional proofreading and editing skills Ability to manage multiple projects and deadlines Bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent work experience Proactive mindset and adaptability to industry trends, AI advancements, and evolving SEO/GEO/AEO practices At this time, GEICO will not sponsor a new applicant for employment authorization for this position Core Competencies Demonstrates expertise in creating SEO-driven content and optimizing it for various digital formats, including voice search and answer engines. Proficient in using AI-powered tools to enhance content workflows and track performance metrics in the Commercial Insurance sector. Highest-signal resume keywords SEO Content Creation AI-Powered Tools Content Performance Analysis GEO and AEO Strategies Copywriting Experience ATS Optimization Keywords Hard Skills SEO Optimization Content Strategy Keyword Optimization Proofreading Editing Content Management Systems Search Intent Understanding Topical Depth Structured Formatting Content Workflow Management Soft Skills Collaboration Proactive Mindset Adaptability Project Management Communication Industry Keywords Commercial Insurance SEO Trends Google Algorithm Updates Digital Content Brand Voice Tools & Technologies AI Content Creation Tools Google Analytics SEO Tools Content Management Systems #J-18808-Ljbffr Jobtailor