Director of Admissions

Job Description

Job Description

OVERVIEW:

The Director of Admissions & Marketing (DAM) is responsible to oversee and direct the coordination of all referrals and admission into the Facility and develop.  

Marketing works with the administrative, marketing, sales and admissions staff to oversee the coordination of all inquiries, admissions, sales calls, public relations, community events, correspondence and communication with customers at the designated facility shall be in accordance with the philosophy, policies and procedures established by the company.

Manage the Center customer flow (referral), admissions process including community sales, referral management, and admission sign-in, through post-admission utilizing the Genesis Core Operating System (PCC). Meet census goals by working with the center's interdisciplinary team and Genesis HealthCare Area entities to coordinate customer flow into and through the nursing center. Guide the center sales program which ensures: strong customer, referrer, and payor satisfaction; appropriate market penetration; positive public image; maximization of center QMix and Average Daily Census (ADC) goals.

Build and grow census and quality mix by developing the market and providing prospective patients/responsible parties with appropriate information and assistance in choosing a nursing center. Develop relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the center. Majority of time allocated to external sales development.

The Director of Admissions & Marketing works with the administrative, marketing, sales and admissions staff to oversee the coordination of all inquiries, admissions, sales calls, public relations, community events, correspondence and communication with customers at the designated facility shall be in accordance with the philosophy, policies and procedures established by the company.

RESPONSIBILITIES:

Admissions Processing

·         Maintain records and results on all referral and conversion activity.

·         Assess inquiries when necessary and respond to referral sources based on protocol, communicate admission decision and ensure positive admission experience for customer and family.

·         Oversee pre-admission room checks with the housekeeping Supervisor/ Director of Environmental Services.

·         Oversee compliance of referral processing and admission intake.

·         Oversee/Inform appropriate staff of incoming admissions prior to arrival.

·         Ensure facility referral TAT follows organizational standards.

·         Directs the day to day activities of Admission Coordinator/Concierge personnel to ensure that all Center admissions are correctly documented and processed.

·         Work with Admissions Coordinator and BD Team to follow up on pending referrals.

Marketing & Census Development

·         Create and implement both long- and short-term quarterly marketing/growth plans to achieve budgeted census, quality mix and occupancy targets.

·         Review Facility performance statistics related to Admissions, DCs, Transfers to complete SWOT analysis and develop a strategic plan. 

·         Develop sales opportunities with referring hospitals by identifying, initiating, nurturing and maintaining contact with physicians, social workers, case managers/discharge planners.

·         Target and build relationships with area AL, IL, Senior Living Communities, Senior Housing, Senior Center, Libraries, Church organizations, Chamber of Commerce, Rotary International, etc. to support census development.

·         Develop internal programs and coordinate/execute internal events, such as support groups, community blood drives, to support patients that have been DC home and invite the community into the center.

·         Identify opportunities for development and placement of media advertisements and print/media creative and work with corporate marketing team for signage and collateral needs/requests.

·         Coordinate and provide in-services about the Center, services, and clinical capabilities to appropriate potential referral sources

·         Work with Center Administrative and operational team to ensure customer satisfaction.

Training & Development

·         Provide overall admissions and marketing training and expertise to personnel to achieve quality mix and occupancy.

·         Provide comprehensive customer service training for the front desk, Concierge positions and all facility department heads.

·         Develop back up procedure with Administrator for tours when the admissions and marketing team is not available.

·         Work with the Administrator to provide feedback, performance appraisals and ongoing coaching/development to admissions staff.

·         Train back up designees on process of giving tours and taking inquires.

·         Train and develop CM/SW team on LTC conversion plan.

Operations

·         In concert with Administrator, provide feedback and perform customer problem resolution.

·         Attend Morning meeting- focusing on acute admissions, prior day admissions and planned admissions for today.

·         Serve on community boards/associations (i.e. chamber of commerce).

·         Must submit and oversee staff marketing, census and sales reports as required using company developed reporting tools.

·         Maintain records and results on all referral and admission activity.

·         Serve on Quality Assurance committee for the facility.

·         Attend UR Meetings

QUALIFICATIONS:

EDUCATION / EXPERIENCE:

·         2 years of experience in an Admissions/Marketing position in healthcare environment

·         Long term care experience required

·         Knowledge of Medicare and 3rd party billing

·         Knowledge of medical terminology

·         Ability to discuss clinical evaluations with physicians and other care givers within facility

SUPERVISORY RESPONSIBILITIES:

·         This position manages all employees within the Admissions & Marketing office

WORK ENVIRONMENT:

·         This job operates in a health care setting. This role requires regular walking to various locations around the care center.

·         Incumbent may be exposed to virus, disease and infection from patients and specimens in working environment.

·         Incumbent may be required to work extended periods of time at a video display terminal.

·         Incumbent may experience traumatic situations, including psychiatric, and deceased patients.

·         Works beyond normal working hours and on weekends and holidays when necessary

PHYSICAL REQUIREMENTS:

·         The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job

·         While performing the duties of this job, the employee is often required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; talk or hear

·         The employee must occasionally lift or move office products and supplies, up to 20 pounds

TRAVEL: 

·         Travel is primarily local during the business day, although some out-of-area and overnight travel may be expected.