Senior Copywriter

Job Description

EF Adventures is a fast-growing adventure travel brand offering guided group tours for active travelers who want to experience the world differently - think hiking in Patagonia, biking through the Alps, and multi-adventure trips across the globe. We're building something special and moving fast, and we need sharp, ambitious people to help us do it.

The Role


This is not an execution-only role. We're looking for a Senior Copywriter who thinks strategically, writes beautifully, and is hungry to help build a brand from the ground up. You'll own the voice of EF Adventures across every channel - from high-level campaign strategy all the way down to reviewing an email subject line or a social caption.

On any given day, you could be in a strategy session shaping campaign concepts, writing landing page copy, refining brand messaging, or reviewing creative moments before it goes live. You'll move fluidly between big-picture thinking and detail-oriented execution - collaborating closely with a small creative team to bring ideas from concept to launch.

The range is part of the role. We're looking for someone who's energized by variety, comfortable wearing multiple hats, and excited to help define the voice and creative direction of a growing brand.

All candidates must submit a portfolio to be considered.

Who you are

• You've honed your craft in an agency environment and know how to move fast, juggle multiple projects, and deliver great work under pressure
• You think in strategy and big ideas before you think in words - you understand why you're writing something before you write it
• You have experience building or growing a brand's voice from an early stage - not just maintaining one
• You're as comfortable presenting a campaign concept as you are editing an email draft - you move fluidly between big picture and detail
• You have a point of view and you're not afraid to bring it to the table
• You're energized by adventure travel - you get what moves someone to book a trip to Patagonia or bike through the Alps
• You're curious about people - you dig into consumer insights and audience data to understand what moves our travelers, and you use that understanding to create work that truly resonates

What you'll do

Brand & Strategy

• Help define, evolve, and protect the EF Adventures brand voice, tone, and storytelling system as the company scales.
• Lead campaign ideation and messaging strategy in close partnership with creative, design, and marketing teams.
• Contribute meaningfully to brand and creative strategy discussions, not just executional output.
• Act as a creative thought partner to the ACD and broader team on concept development, narrative direction, and integrated storytelling.
• Translate business and marketing priorities into clear content strategies and messaging frameworks that ladder into cohesive, cross-channel creative.
• Partner with creative and marketing leadership to develop strategic, insight-driven campaign concepts and brand messaging.
• Shape messaging architectures and customer narratives that strengthen brand positioning and audience engagement.
• Collaborate cross-functionally to align creative work with broader business goals, customer experience, and growth initiatives.
• Bring a proactive, entrepreneurial mindset to creative problem-solving within a fast-paced startup environment.
• Present and articulate creative rationale, messaging strategy, and conceptual thinking clearly to stakeholders and leadership.
• Stay informed on cultural trends, audience behavior, travel industry insights, and emerging content opportunities to continuously elevate creative output.

Copy & Content

• Own and write copy across all key channels, including email, paid media, social, landing pages, tour pages, blog, print, CRM, and integrated campaigns.
• Lead copy development from concept through execution while maintaining consistency in voice, tone, quality, and storytelling.
• Ensure all outward-facing copy is on-brand, high quality, strategically aligned, and conversion-aware through strong editorial oversight and creative judgment.
• Work with the ACD and marketing team to develop clear, strategic creative briefs that enable effective, insight-driven creative execution.
• Develop compelling customer-focused messaging tailored to different audiences, channels, and stages of the customer journey.
• Create campaign headlines, taglines, long-form storytelling, and supporting content that drive engagement and business impact.
• Partner with marketing to ensure content is optimized for digital performance, SEO, and AI-powered discovery/search.
• Build and refine AI-assisted copy workflows to help scale content production without compromising craft, creativity, or brand integrity.
• Collaborate closely with designers and cross-functional partners to develop cohesive, high-quality creative assets and campaigns.
• Edit and proofread content to ensure clarity, accuracy, consistency, and alignment with brand standards.
• Manage multiple projects and priorities simultaneously in a fast-paced, evolving environment.
• Incorporate stakeholder feedback, performance insights, and audience learnings to continuously improve messaging effectiveness and content quality.

What you have

• 7-10+ years of copywriting experience, including 5+ years of agency experience
• Strong portfolio demonstrating both strategic thinking and high-level craft across multiple channels
• Experience helping build or evolve a brand voice - comfortable working in early-stage or brand transformation environments
• Proven ability to operate across levels of the creative process: strategy, concepting, writing, and refinement
• Strong understanding of digital performance marketing and conversion-driven copywriting
• Thrives in a fast-moving, lean, high-ownership environment with shifting priorities
• Genuine interest in travel, storytelling, and the EF Adventures mission
• Bonus: experience with AI writing tools and scalable content systems/workflows

Why you'll love working here: Perks, Benefits, and more!

This is the most fun, high caliber place you'll ever work. Ask any employee why they love EF (whether they've been here 10 minutes or 10 years) and they'll probably tell you the same thing: it's the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support.


In addition, you can expect:

• Commitment to professional growth: robust monthly calendar of trainings and workshops
• Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
• Exciting business travel opportunities
• 25% company match on your 401(k) contributions
• Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance
• Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
• Access to fertility care and family-building support
• Wellness benefits including a yearly fitness reimbursement
• Frequent social and learning events, including access to our employee-run resource groups
• Robust Employee Assistance Program
• Tenure-based sabbatical eligibility
• EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
• Discounts at local venues and businesses
• Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.
• Compensation range for this role is $85,000-$100,000 based on experience.

About Us

Some companies are in the business of banking. Others are in the business of shoes. Or sports. Or soft drinks. At EF, we're in a different kind of business. One that's a little less tangible, and a lot more important. Because our business, what we make, makes everything else possible. We're in the business of understanding. Between people. Between cultures.

For over half a century we've been the leader in international educational programs and experiences designed to foster such understanding. Through language, cultural exchange, academic studies, and educational travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.


You'll find our offices and schools located in some of the world's greatest cities, and filled with smart, driven people (over 50,000 of us) who push each other to be better every day. But it's what we do together - building greater understanding, breaking down barriers, and creating a better world - that makes all the difference.


Founded in 1965 in Sweden, EF (Education First) is a global association of education companies that share a common mission of opening the world through education. EF has been recognized on Forbes 2025 and 2024 World's Best Employers and 2024 Top Companies for Women lists, Fast Company's 2025 Next Big Things In Tech, and was a 2024 App Store Award winner in Cultural Impact.

About the Team

At EF Adventures, we embrace adventure as a mindset. Our biking, hiking & walking, and multi-adventure tours cater to enthusiasts, hobbyists, and adventure-curious travelers alike. Set against a backdrop of the world's most beautiful and dynamic locations, our tours move both body and mind, encouraging people to reach further, climb higher - and our career paths do the same. Join us and become part of a global team dedicated to exploration, growth, and making a positive impact on our travelers and the world.


Learn more about EF Adventures: