Director, Market Data & Analytics (Irving)

TrendAI, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.At TrendAI, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.AI Fearlessly.Role SummaryAs Market Influence scales, TrendAI is building a dedicated data-and-analytics foundation for the function — the layer that measures performance across every channel, brings that measurement in-house, and makes it available on demand to the teams that need it. This role owns that foundation.The Data & Analytics Lead defines and operates Market Influence's core metrics, owns the measurement tooling and the data warehouse behind them, and distributes MI intelligence across the org via TrendIQ. Initially, this role also leads AEO/GEO measurement — how TrendAI shows up in AI answer engines.ResponsibilitiesOwn the measurement layerDefine and operate the core MI metrics with rigorous, transparent, in-house methodology that leadership can trust and query any timeBuild cross-pod performance reporting (PR, social, influencer, podcast, customer excellence) and connect it to campaigns and market themesStand up per-asset attribution so the function can show what convertedOwn the tooling & warehouseAdminister the measurement stack, including onboarding, dashboards, and live MCP accessBuild and maintain the MI Databricks data warehouseCollaborate with the web team on AEO/GEO optimizationDistribute the dataPipe MI intelligence back out through TrendIQ so other teams (e.g. sellers preparing for a meeting) get relevant, timely contextPartner with Marketing Ops on data-ownership boundaries — co-own or share where sensible; build what doesn't exist yetSupport the competitive-intelligence / digital-footprint feeds (job-board, repo, financial, analyst signals) with the CI teamQualificationsRequired6+ years in marketing analytics, marketing/revenue operations, or data analytics, including ownership of measurement for a marketing or comms functionHands-on with marketing-measurement platforms (media monitoring / SOV / social analytics); comfortable owning tool administration and methodologyWorking fluency with a modern data stack (e.g. Databricks or equivalent) and with connecting disparate sources into shared reportingStrong communicator who turns data into a clear story for senior leadersHigh AI fluency; comfortable with MCP/agentic toolingPreferredB2B tech / cybersecurity; understands the CISO/security audience and competitive setFamiliarity with AEO/GEO measurement and SEO/SEM fundamentalsExperience partnering with a Marketing Ops / BI function on data ownershipSQL / analytics-engineering fluency; dashboardingWhat We Offer You: You're important to us. What matters to you, matters to us too. Trend Micro provides benefit options for you and your family.Comprehensive medical, dental and vision insuranceLife insuranceShort & Long Term Disability Pre-partum, maternity, parental and medical leaveMental Health Wellness ProgramAdoption AssistanceWellness IncentivePet Insurance401(k) with company matchPaid Time Off14 Annual HolidaysTuition AssistanceEmployee Resource GroupsWe offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities. Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work.Be Passionate. Be Innovative. Be a Trender.This position does not offer sponsorship for work permit applications or renewals, either now or in the future. Candidates must be authorized to work in the U.S. without the need for employment-based visa sponsorship, both currently and moving forward. The company will not sponsor applicants for U.S. work visa status for this role (including, but not limited to, H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT, or any other employment-based visa).#LI-LO1At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity. SummaryLocation: Austin; Irving, TexasType: Full time