Digital Marketing Manager

Digital Marketing Manager

Company Overview: Hospeco Brands Group is the hub for a strategic collection of manufacturing and sales companies that lead the way in multiple categories — from personal care and protection to textiles, from cleaning products to contamination control — to empower its distributor partners into the future. Their cohesive approach promotes operational efficiency and fuels innovation, while equipping its varied businesses to tackle the toughest challenges across industrial and manufacturing, healthcare and life sciences, food service, hospitality, transportation, and many other dynamic market segments. Hospeco Brands Group's rapid growth, both organic and via acquisition, is powered by its team of driven, innovative problem-solvers and a culture of integrity and respect.

Position Summary: The Digital Marketing Manager develops, executes, and optimizes digital marketing strategies that drive brand awareness, lead generation, customer engagement, and business growth. This role manages marketing automation, email campaigns, digital content, SEO/SEM initiatives, and performance analytics while enhancing the customer journey across digital channels. Working closely with internal teams and external partners, the Digital Marketing Manager ensures marketing efforts align with business objectives and deliver measurable results.

Essential Functions & Responsibilities:

• Execute and optimize digital marketing campaigns, including email marketing initiatives, to drive engagement, lead generation, and business growth.
• Build and maintain targeted email distribution lists while ensuring all campaign content is reviewed for accuracy, quality, and brand compliance prior to deployment.
• Manage and maintain the digital marketing calendar to ensure timely execution of campaigns aligned with business objectives.
• Administer HubSpot marketing automation tools, including workflows, drip campaigns, lead nurturing programs, and performance tracking.
• Oversee the integration and management of contact data within HubSpot through Rubber Tree and other applicable systems.
• Partner with external agencies to support and optimize search engine marketing (SEM) and search engine optimization (SEO) strategies.
• Monitor, analyze, and report on digital marketing performance metrics, providing insights and recommendations for continuous improvement.
• Collaborate with internal stakeholders to develop and distribute content that supports customer needs, industry trends, and organizational goals.
• Manage and update digital marketing content, including blogs, literature, news, case studies, videos, images, and product showcases.
• Maintain and enhance product listings by updating product information and content provided by the Data Manager.
• Analyze customer behavior and engagement data to identify opportunities for improving the customer journey and conversion rates.
• Update and maintain internal SharePoint and marketing sites with relevant company news, events, and marketing content.
• Partner with sales, product, and marketing teams to ensure digital strategies support broader organizational objectives.
• Ensure consistency of brand messaging and customer experience across all digital marketing channels and platforms.
• Stay current on digital marketing trends, technologies, and best practices to drive innovation and effectiveness.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or a related field, or an equivalent combination of education and experience.
• 4–7+ years of experience in digital marketing, marketing automation, or a related marketing role.
• Experience managing email marketing campaigns, audience segmentation, and lead nurturing initiatives.
• Proficiency with HubSpot or similar marketing automation and customer relationship management (CRM) platforms.
• Experience developing and managing automated workflows, drip campaigns, and marketing funnels.
• Working knowledge of SEO and SEM principles, tools, and best practices.
• Experience utilizing marketing analytics platforms to measure campaign performance and generate actionable insights.
• Strong understanding of digital marketing channels, including email, web, content marketing, search, and social media.
• Experience managing website content and content management systems (CMS).
• Ability to interpret data, identify trends, and make recommendations to improve campaign effectiveness and customer engagement.
• Excellent written, verbal, proofreading, and editing skills with strong attention to detail.
• Strong project management, organizational, and time management skills with the ability to manage multiple priorities simultaneously.
• Demonstrated ability to collaborate effectively with cross-functional teams and external vendors.
• Proficiency in Microsoft Office Suite, including Excel, Word, PowerPoint, and Outlook.
• Experience with SharePoint administration or content management is preferred.
• Knowledge of B2B marketing strategies and lead generation practices is preferred.
• Experience working with product information management systems and website product content is preferred.
• Ability to work independently, exercise sound judgment, and adapt in a fast-paced environment.

The anticipated salary range for this position is $85,000 to $95,000 annually. Actual compensation will be determined based on factors such as relevant experience, skills, qualifications, and education.