Strategic Marketing Manager- OEM/Machine Builders

Milwaukee, Wisconsin, United States
Mayfield Heights, Ohio, United States

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility -our people are energized problem solvers that take pride in how thework we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that's you we would love to have you join us!

Job Description

As the OEM Strategic Marketing Manager at Rockwell, you will shape and execute marketing strategies for the OEM/Machine Builder segment. You will focus on driving growth, strengthening OEM partnerships, and expanding market presence. This role requires strategic thinking, creativity, and strong knowledge of the OEM landscape. You will lead marketing strategy and programs that increase demand and sales across all industry verticals. Reporting to the Global OEM Strategy and Marketing Lead, you will collaborate globally with Regional Sales & Marketing, Industry Teams, Business Units, and Portfolio Marketing.

• OEM Strategy Development: Develop and execute marketing strategies for OEM market segments aligned with company goals and industry trends.

• Market Analysis: Analyze market data to identify opportunities, understand competitors, and assess OEM customer needs.

• Partner Relationship Management: Build and maintain strong relationships with key OEM partners and ensure effective product positioning.

• Product Positioning: Work with product teams to align offerings with OEM needs and support positioning efforts.

• Marketing Campaigns: Plan and execute campaigns with Portfolio Marketing, including digital content, trade shows, and promotional activities to drive awareness and demand.

• ROI Analysis: Evaluate marketing initiatives and ensure strong return on investment.

• Budget Management: Oversee the OEM strategic marketing budget and allocate resources effectively.

• Team Leadership: Lead and develop a marketing team through clear direction, influence, and strategic guidance.

• Reporting: Provide regular performance updates to industry, marketing, and sales leadership.

• Product Launch: Partner with Portfolio Marketing to support major product launches and optimize product portfolios for global and regional needs.

• Strategy Development: Support development of the Rockwell Automation Industry Strategic Plan (BSR).

• Voice of Customer: Engage with customers to identify trends and translate insights into future investment opportunities.

• Bachelor's Degree in Relevant Field.

• Legal authorization to work in the US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening

• Bachelor's degree preferably in engineering or marketing, MBA preferred.

• Typically requires 5+years of marketing experience in End-user/OEM Marketing/Strategy Development Roles

• Substantial experience in the OEM space for the automation market, including selling to OEMs.

• Experience developing and executing successful marketing strategies in the OEM segment.

• 5+ years of experience with the OEM industry, including key players and market trends.

• In-depth knowledge of the Discrete, Hybrid, and Process sectors.

• Health Insurance including Medical, Dental and Vision

• 401k

• Paid Time off

• Parental and Caregiver Leave

• Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.

• To learn more about our benefits package, please visit at

At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.

This position is part of a job family. Experience will be the determining factor for position level and compensation.

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For this role, the Base Salary Compensation is from $130,160.00-195,240.00 with an annual target bonus of 8% of base salary. Our benefits for the US can be found here. Actual pay will be based on factors such as skills, knowledge, education, and experience.

We are an Equal Opportunity Employer including disability and veterans.

If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at View phone number on click.appcast.io.

Rockwell Automation's hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.