Business Development & Marketing Manager

Description

Production Pulse is production analytic software for the manufacturing environment. It is designed for manufacturers who want visibility, control, and consistency across resources, programs, schedules and operators.

The Business Development & Marketing Manager plays a strategic leadership role in driving revenue growth, market expansion, and brand positioning for Production Pulse. This position reports directly to the President.

The role integrates business development, marketing strategy, industry intelligence, and executive reporting to ensure alignment between market demand and long-term strategic growth.

This individual is responsible for revenue development, marketing communications, collateral materials, website oversight, testing capability positioning, and structured executive-level reporting on market conditions and pipeline health.

Requirements

Production Pulse Reporting & Executive Communication

• Develop and deliver recurring Production Pulse reports to the President including:
• • Pipeline value and forecast accuracy
  • Revenue projections by market segment
  • Margin trends and pricing pressures
  • Industry and competitive intelligence
• Identify strategic risks and growth opportunities.
• Provide data-driven recommendations for capital investment, capacity expansion, or market repositioning.

Business Development & Revenue Growth

• Expand Production Pulse business with new and existing customers.
• Develop strategic account plans aligned with company growth objectives.
• Conduct market research and provide recommendations on:
• • New product opportunities
  • Emerging industries
  • Geographic expansion
  • Pricing strategy
• Manage quoting, pricing strategy, cost analysis, and contract negotiations.
• Support ERP and CRM data accuracy for forecasting and performance tracking.

Marketing Strategy & Brand Leadership

• Lead development and execution of Production Pulse's marketing strategy.
• Oversee creation and maintenance of:
• • Brochures and sales collateral
  • Capability statements
  • Trade show materials
  • Technical sheets
  • Digital content
• Ensure all materials reflect Production Pulse's production strengths and testing capabilities.
• Manage and continuously improve company website:
• • Content updates
  • SEO optimization
  • Technical capability positioning
  • Industry messaging
  • Customer-focused content strategy
• Evaluate and implement new communication technologies and marketing platforms.
• Track marketing KPIs include:
• • Lead generation
  • Website performance
  • Campaign ROI
  • Conversion rates

Industry Intelligence & Competitive Analysis

• Track competitor activities including:
• • Technology investments
  • Testing capabilities
  • Pricing changes
  • M&A activity
• Deliver structured industry summaries as part of Production Pulse reporting.
• Recommend strategic positioning adjustments based on industry movement.

Cross-Functional Collaboration

• Work closely with Production, Quality, Finance, and Operations to ensure alignment between:
• • Sales forecasts
  • Marketing messaging and actual capabilities
  • Pricing strategy and cost structure
• Maintain professional, results-oriented communication.
• Ensure adherence to ISO 9001, AS9100, and CMMC procedures.
• Foster a culture of collaboration, accountability, and data-driven decision-making.