Director, Influencer

Director, Influencer – Dallas [Adobe] Golin Dallas is hiring a Director, Influencer with a specialty in Influencer Strategy and Engagement. What You'll Do Strategic Leadership: Develop and evolve influencer strategies that align with broader client business objectives, bringing a POV on where the creator economy is headed and how clients can stay ahead. Campaign Oversight & Execution: Help lead day-to-day execution of influencer campaigns including brief development, contract negotiation, content approvals, timeline management, and performance tracking. Creator Partnerships: Research, vet, and build relationships with creators based on strategy, audience alignment, content quality, and performance metrics. Platform Expertise: Use deep knowledge of social platforms (Instagram, TikTok, YouTube) and their backend systems to evaluate creator performance and optimize strategy. Quality Management: Ensure high-quality client outputs by managing material reviews and verifying all content follows client, legal, and brand guidelines. Creative Collaboration: Work with planning, creative, and digital teams to bring integrated campaigns to life. Client Partnership: Manage day-to-day client relationships and real-time communications, and provide counsel on creator trends and cultural moments. Performance Insights: Track campaign performance and translate data into actionable insights. Team Mentorship: Help develop and oversee junior team members on influencer best practices and content strategy. Budget Support: Manage budgets, billing, and reporting for influencer programming to keep projects on track. What You'll Bring Bachelor's degree in marketing, communications, or related field. 7-10 years of experience in influencer marketing, social media, or digital marketing (agency experience or client‑facing relationship management is a plus). A track record of building and scaling influencer programs, not just executing them. Experience managing or mentoring a team. Experience presenting to senior client stakeholders or C‑suite executives. Strong understanding of creator partnerships across Instagram, TikTok, YouTube, and emerging platforms. Deep platform knowledge‑backend systems, performance metrics, and what makes influencer programs successful. Experience with influencer platforms like CreatorIQ or Tagger/Sprout Social. Contract negotiation experience and knowledge of FTC compliance and content rights. Exceptional attention to detail and ability to manage multiple campaigns simultaneously. Ability to work quickly and efficiently without sacrificing quality. Excellent communication skills for clients and creators. Strong research, vetting, and multitasking abilities. Passion for internet culture, creators, and what makes content go viral—with a pulse on emerging trends and creative ideas that push boundaries. What Makes You Successful Here: You're highly detail-oriented and organized, nothing slips through the cracks. You're comfortable managing multiple campaigns and know how to prioritize. You love the creator economy and get excited about finding the perfect influencer for each campaign. You're equally comfortable presenting to clients and diving into platform analytics. You're collaborative, curious, and energized by working with a passionate team. Please note: This is a hybrid role located in Dallas, TX. You will have an opportunity to collaborate in-person three days a week at our Dallas office while maintaining flexibility for remote work. Salary Range: $94,000 USD - $165,000 USD Golin is proud to be an Equal Opportunity/Affirmative Action employer. Golin recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. #J-18808-Ljbffr IPG DXTRA