Director of Marketing

Director of Marketing

Department: Marketing

FLSA: Exempt - Administrative

EEO: Administrative Support Workers

Salary Grade: 14

Salary Range: $102,957.11 - $128,696.39 - $154,435.66

Reporting Structure: Chief Experience Officer (CXO)

People Vision: At Sun, our people shine brightest. We create a culture of empathy, care, and connection that empowers brighter futures and supports well-being for all. Because when we care, lives change.

Position Purpose

The Marketing Manager is a hands-on execution role responsible for bringing Sun Community Federal Credit Union's marketing strategy to life. Reporting directly to the Chief Experience Officer, this position translates brand direction and organizational priorities into well-run campaigns, consistent content, and meaningful member experiences.

The CXO sets the overall brand strategy and vision; the Marketing Manager is accountable for executing it with excellence, on time, and within budget. This requires someone who is highly organized, strong at managing competing priorities, and comfortable leading a small team while staying close to the day-to-day work.

This is not an entry-level role. We're looking for someone with solid marketing experience, a track record of managing people and campaigns, and the discipline to keep things moving across multiple workstreams simultaneously.

Essential Functions and Basic Duties

Marketing Execution & Campaign Management

• Execute the marketing strategy as directed by the CXO, ensuring campaigns and initiatives are delivered on time, on brand, and within budget.
• Develop and maintain the marketing calendar, coordinating timely execution of campaigns, promotions, and events across all channels.
• Plan and manage marketing campaigns that support lending, deposit growth, and member engagement from concept through delivery.
• Prioritize and organize the team's workload to ensure high-impact work gets done first and deadlines are consistently met.
• Contribute directly to the creation and refinement of marketing materials including emails, graphics, and promotional collateral as needed.

Content & Brand Consistency

• Serve as the day-to-day owner of all marketing content, maintaining consistency in messaging, tone, and brand voice across digital, in-branch, and print channels.
• Ensure all marketing materials align with the brand standards and direction established by the CXO.
• Develop and manage collateral templates to streamline production and maintain brand consistency.
• Oversee the design of large or non-templated campaigns, coordinating with internal staff or external creative resources as needed.

Website Management

• Serve as the primary owner of the Sun Community website, responsible for keeping all content current, accurate, and aligned with brand standards.
• Manage day-to-day website updates including product and service pages, promotional content, news, and member-facing resources.
• Ensure the website reflects the credit union's current campaigns, offerings, and brand voice at all times.
• Coordinate with internal departments to gather timely updates and proactively identify content that needs to be refreshed or retired.
• Monitor website performance metrics and work with appropriate vendors or internal resources to address technical issues and improve user experience.

Social Media & Digital Marketing

• Implement the social media strategy in alignment with brand direction, managing the content calendar and ensuring consistent, relevant postings across all platforms.
• Monitor digital campaign performance using tools such as Google Analytics; compile regular reports with clear metrics and actionable insights.
• Manage digital advertising campaigns, including Google Ads; adjust targeting, creative, and budgets based on performance data.
• Apply working knowledge of SEO best practices to support digital visibility and member reach.

Vendor & Advertising Management

• Manage relationships and negotiate contracts with external advertising vendors and marketing partners, securing quality services at competitive rates.
• Oversee production and delivery of marketing materials, holding vendors accountable to brand standards, timelines, and budgets.
• Evaluate vendor performance and make recommendations on partnerships that best serve the credit union's marketing goals.
• Review and approve marketing-related invoices in alignment with budget parameters.

Budget Management

• Manage the day-to-day marketing budget in alignment with priorities set by the CXO, ensuring responsible allocation of resources.
• Track expenditures and provide regular budget updates, flagging variances and recommending adjustments as needed.

Reporting & Marketing Data

• Produce marketing performance reports for the Board of Directors and ALCO, summarizing campaign outcomes, ROI, and key insights.
• Prepare monthly marketing reports with campaign metrics and data-driven recommendations for ongoing improvement.
• Use marketing data and analytics to inform decisions, measure effectiveness, and identify opportunities to optimize campaign performance.

Sponsorship & Community Partnerships

• Execute the sponsorship strategy, managing logistics and follow-through for partnerships.
• Collaborate with the CXO to develop community partner packages aligned with Sun Community's mission and values.
• Coordinate credit union participation in community events; serve as a brand ambassador at external engagements.
• Maintain awareness of competitor and peer activity through vendor partnerships and peer group networks.

Financial Education Programs

• Oversee Sun Community's financial education program, ensuring it is well-organized, consistently delivered, and aligned with the credit union's community mission.
• Manage the financial education platform, keeping content current, relevant, and accessible to members and the broader community.
• Develop and coordinate seminar content for community events and partner-hosted sessions, ensuring materials are clear, engaging, and on-brand.
• Build and maintain relationships with local community educators and organizations to support financial education partnerships and outreach initiatives.
• Identify opportunities to expand the reach and impact of Sun Community's financial education efforts through new programs, partnerships, and channels.

Member Feedback & Public Relations

• Craft professional, timely responses to member feedback on platforms such as Google, Yelp, and social media.
• Support media inquiries and press release coordination in partnership with the CXO.
• Ensure all marketing materials and platforms comply with applicable state and federal regulations; stay current on changing requirements.

Event Management

• Plan and lead execution of large-scale events such as grand openings and community activations, managing all logistics, vendors, and promotional activities.
• Oversee the marketing request process for sponsorships, branch events, and partner requests, ensuring timely completion and clear follow-through.

Team Leadership & Workload Management

• Directly supervise marketing team members, providing clear direction, regular feedback, and day-to-day coaching to support strong performance.
• Assign and manage workloads across the team, ensuring priorities are clear and capacity is used effectively.
• Foster a culture of accountability, collaboration, and follow-through within the marketing team.
• Communicate marketing initiatives and timelines across the organization, keeping internal stakeholders informed and aligned.
• Work proactively with other business departments to anticipate marketing needs, support cross-functional goals, and ensure marketing efforts reflect the full scope of the credit union's work.
• Build strong working relationships across departments, serving as a collaborative and solutions-oriented partner to internal teams.

Marketing Innovation & Continuous Learning

• Stay current on marketing trends, emerging platforms, and industry advancements - and actively share relevant insights with the team to inform strategy and execution.
• Champion the appropriate and responsible use of AI tools within the marketing function, identifying opportunities to improve efficiency and quality of output.
• Evaluate fintech and marketing technology vendors that can help automate processes, streamline workflows, or improve campaign performance; bring recommendations to the CXO for consideration.
• Encourage a culture of continuous learning within the marketing team, supporting professional development and keeping the team informed of best practices and new tools.

Position Requirements

Education and Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field; equivalent hands-on experience will be considered.
• 5+ years of progressive marketing experience, with at least 2 years in a supervisory or people management role.
• Demonstrated experience managing marketing campaigns across multiple channels from planning through execution.
• Proven ability to manage and negotiate contracts with advertising vendors and external marketing partners.
• Experience prioritizing and managing multiple projects and workloads simultaneously in a fast-paced environment.
• Prior experience in financial services or a credit union environment is preferred but not required.

Key Competencies

Technical Skills

• Highly organized with strong project management skills and exceptional attention to detail.
• Proactive self-starter who anticipates needs, identifies gaps, and takes initiative without waiting to be directed.
• Strong cross-functional collaborator who works well with other departments and builds productive internal relationships.
• Proficiency in digital marketing tools including email platforms, social media scheduling tools, and content management systems.
• Demonstrated experience managing and updating website content; familiarity with CMS platforms and basic web best practices.
• Working knowledge of Adobe Creative Suite and/or Canva; ability to produce or edit polished, on-brand materials.
• Familiarity with Google Ads, Google Analytics, and SEO best practices.
• Experience working with marketing data and analytics to evaluate performance and guide decision-making.
• Comfort evaluating and working with marketing technology and fintech tools to improve team efficiency.
• Proficiency in Microsoft Office applications (Word, Excel, Outlook, Teams).
• Strong written and verbal communication skills with attention to clarity, tone, accuracy, and compliance.

Preferred Qualifications

• Experience working with and negotiating advertising vendors and media partnerships.
• Background in marketing analytics, data interpretation, or performance reporting.
• Experience in public relations and managing media inquiries.
• Familiarity with credit union operations, regulatory requirements, and community-focused marketing.
• Experience with billboard or out-of-home advertising strategy.
• Experience managing or contributing to financial education programs or community outreach initiatives.
• Familiarity with marketing automation platforms, fintech tools, or AI-assisted marketing workflows.

Working Conditions

• Standard office environment with occasional evening or weekend work required for events and community engagements.
• Sitting for extended periods; regular use of a computer keyboard, mouse, and standard office equipment.
• Physically able to participate in meetings, presentations, and training sessions.
• Some travel may be required between branches, business partners, and community events.
• Some manual labor and light lifting required, including event setup, breakdown, and distribution of marketing materials.

Intent and Function of Job Descriptions

Job descriptions assist organizations in ensuring that the hiring process is fairly administered and that qualified employees are selected. They are also essential to an effective appraisal system and related promotion, transfer, layoff, and termination decisions. Well-constructed job descriptions are an integral part of any effective compensation system.

All descriptions have been reviewed to ensure that only essential functions and basic duties have been included. Peripheral tasks, only incidentally related to each position, have been excluded. Requirements, skills, and abilities included have been determined to be the minimal standards required to successfully perform the positions. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all-inclusive. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodations will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the organization.

Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.

Sun Community Federal Credit Union is an Equal Opportunity Employer committed to creating a diverse and inclusive workplace. We encourage applications from all qualified candidates regardless of race, gender, age, religion, sexual orientation, or veteran status.