Senior Product Manager II (Growth & Traffic)
BOLD
About the Role We’re hiring a Senior Product Manager II to grow traffic across BOLD’s brands. You’ll work with Marketing, Paid Acquisition, SEO, and Engineering to build and scale how we acquire users across our sites. You’ll lead growth projects across several teams, set up how we run experiments, and turn more high-intent visitors into active users. You’ll partner closely with cross-functional growth and traffic leaders, software engineers, data scientists, and performance marketing teams to build scalable acquisition loops and drive user growth across BOLD’s multi-brand ecosystem. Use traffic data and customer insight to make the case for where growth should come from, and get executives and marketing leaders aligned on it. Run job distribution day to day: the real-time CPC bidding engine, API partner integrations and attribution, and click-quality controls like bot detection and fraud quarantine. Own Joblist, our owned traffic-arbitrage channel, including Google bidding and ROAS targets, and run it as a traffic source for the marketplace rather than a stand-alone profit center. Spot where our acquisition platforms will hit their limits, and steer investment so they can scale. Run experiments at scale across every customer-facing surface, and use research and data to decide what to test next. Strong skills in web analytics, user behavior modeling, and experiment design, and the judgment to use them when deciding where to invest. Qualifications ~ Experience earning trust across teams, resolving conflicts between them, and coaching mid-level PMs. ~ A bachelor’s or master’s degree in business, computer science, marketing, or a quantitative field, or equivalent experience. Experience owning growth across multiple brands or regions. Bi-annual bonus. Benefits and Compensation ~Equity in company
- Flexible spending accounts (health, dependent care)
- Internet and home office reimbursement
$136k - $204k
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