Director Revenue Optimization

Overview

This role is a leadership role responsible for maximizing revenue and profitability and is dedicated to leading total revenue strategy for Sunriver Resort, partnering closely with on-property Commercial, Operations, and Finance teams. The role combines hands-on property ownership, revenue planning, thought leadership, and disciplined execution of pricing, inventory, forecasting, distribution, and market-positioning strategies

This person will always conduct themselves in a manner which supports the Core Values of Sunriver Resort:

Trust, Open & Honest Communication, and Commitment

He/She/They shall strive to deliver exceptional service to all internal and external guests at all times. In this role, they are responsible for exemplifying the Sunriver Resort Culture and actively supporting our Vision and Mission to be the destination of choice for our guests, owners, and associates.

Responsibilities

Sunriver Resort Revenue Strategy and Property Performance

• Partner with Sunriver Resort leadership to develop and execute a comprehensive commercial strategy that maximizes total resort profitability through demand-based pricing, inventory optimization, distribution strategy, and market positioning.
• Lead the development and execution of a strategic, demand-based pricing philosophy for all lodging products and room categories.
• Optimize total resort revenue across lodging and ancillary revenue streams by identifying opportunities that improve total revenue per occupied room and overall profitability.
• Collaborate closely with Sales, Marketing, Operations, Food & Beverage, Finance, and other resort leaders to align commercial priorities and execute coordinated strategies.
• Understand Sunriver Resort’s competitive market and defined comp sets, including relevance by segment, location, price point, product type, and market positioning.
• Protect and enhance the resort’s market positioning through disciplined rate integrity, value-added packaging, strategic inventory controls, and channel optimization.
• Analyze market trends, competitor activity, customer behavior, pace, pickup, segmentation, and channel performance to identify revenue growth opportunities and emerging risks.
• Formulate and adjust pricing, inventory, restriction, and distribution strategies based on demand fluctuations, seasonality, market dynamics, and profitability goals.
• Lead and actively participate in weekly revenue strategy and commercial meetings, translating insights into clear decisions, ownership, and follow-through.
• Develop accurate forecasts and support annual budgeting and business-planning processes with clear assumptions, risks, opportunities, and strategic recommendations.
• Present revenue performance, forecasts, market intelligence, and recommendations to resort leadership, ownership, and asset management in a concise, data-driven manner.
• Ensure effective revenue strategies are developed, communicated, and executed consistently across the resort.
• Foster a cohesive and collaborative approach across all local commercial disciplines to drive optimal results.
• Optimize use of applicable revenue management, central reservation, distribution, and business intelligence platforms, including system configuration, data quality, connectivity, and reporting.
• Work closely with the General Manager and CoralTree Commercial leadership to identify and address opportunities or risks that may affect revenue generation and profitability.

Leadership and Development

• Coach, develop, and support team members involved in the revenue strategy process, with an emphasis on analytical rigor, collaboration, accountability, and sound commercial judgment.
• Provide feedback and guidance on procedures and program initiatives that support revenue generation and profitability.
• Build strong, transparent relationships with property leadership, ownership groups, asset managers, and Home Office partners.
• Promote consistent communication and knowledge sharing across Sunriver Resort.

Technology and Distribution

• Serve as a subject-matter expert in how revenue management, business intelligence, central reservation, property management, and distribution systems work together, including connectivity and data flow.
• Stay current on industry trends, emerging technologies, and evolving revenue-management and distribution practices.
• Train and educate team members on technology, reporting, and revenue-management best practices.
• Evaluate and support implementation of systems, tools, and processes that improve efficiency, insight, and commercial performance.

Other Responsibilities

• Represent CoralTree Hospitality in relevant industry organizations and forums, such as HSMAI and AHLA, as appropriate.
• Develop productive relationships with tourism organizations, event partners, vendors, and other external stakeholders that may support revenue growth.
• Perform other duties and special projects assigned based on business needs.

Qualifications

• Minimum of 5-10 years of progressive revenue-management experience in the hotel or resort industry, including leadership responsibility.
• Demonstrated success leading revenue strategy for a complex resort, full-service hotel, or multi-property portfolio.
• Strong understanding of pricing, forecasting, budgeting, segmentation, inventory controls, distribution strategy, channel economics, and total revenue optimization.
• Ability to translate complex data into clear strategic recommendations and executable actions.
• Experienced in leading, coaching, and influencing people across multiple disciplines and levels of management.
• Strong written, verbal, presentation, and stakeholder-management skills.
• Ability to learn new systems quickly and understand connectivity and data flow across commercial platforms.
• Thrives in a dynamic, fast-paced environment and can prioritize multiple projects and competing business needs.
• Comfortable working hands-on in the details while also operating at a strategic, regional level.
• Proactive, adaptable, collaborative, and able to work effectively both independently and as part of a team.

As a valued member of the CoralTree team, you'll receive a comprehensive benefits package that includes:

• Competitive base salary plus performance-based bonus
• Team member complimentary room night program across the CoralTree portfolio
• Group medical, dental, vision, life, and disability benefits
• Pre-tax flexible benefit plan for healthcare and dependent care reimbursement
• Employee assistance program
• Paid time off and sick time
• 401(k) with company match

Work Requirements

• Primary work location is Sunriver Resort, with a hybrid/on-site schedule possible if aligned to the needs of the resort.