Sr. Manager, Men's Product Marketing - UGG

Sr. Manager, Men's Product Marketing - UGG

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Location: Los Angeles or Goleta, CA - Hybrid

The Role

As Senior Manager, Product Marketing for UGG Men's, you'll shape the seasonal product marketing strategy, translating consumer, business, and marketplace insights into compelling product stories that drive brand momentum and commercial success. You'll lead key elements of the go-to-market process, including product positioning, key story briefs, product campaign concept development, product naming and sell-in tools. This role is both strategic and hands-on, requiring strong cross-functional collaboration and clear communication in a fast-paced environment.

Your Impact

• Partner with the Director of Marketing to define and deliver seasonal product marketing strategy and key marketing styles for UGG Men's, grounded in consumer insights, marketplace trends, and business objectives
• Develop and own key seasonal product stories from positioning to brief through concept, ensuring product USPs are clearly communicated
• Serve as the product expert for UGG Men's, leading product intent, benefits, and storytelling
• Support the development of the men's long term marketing strategy
• Lead global product naming for UGG Men's, ensuring names are distinctive, ownable, and aligned to brand, category, and naming strategy
• Present product stories and seasonal strategies at key internal milestones, including line reviews and brand conferences
• Lead the development of global sell-in tools that communicate product value propositions and seasonal stories to regional marketing and sales teams
• Work closely with product creation, design, merchandising, consumer insights, global marketing, creative, and regional teams to ensure strong alignment

Who You Are

Bachelor's degree required; advanced degree is a plus

8+ years of experience in product marketing, brand marketing, or category marketing within a footwear, apparel, or lifestyle brand

Experience or strong interest in men's fashion, culture, and consumer trends

Proven experience leading product marketing strategy within a global go-to-market model

Strong strategic thinking with the ability to execute in a fast-paced, deadline-driven environment

Clear, confident communication with strong presentation and storytelling skills

Highly collaborative with the ability to influence across a matrixed organization

Hands-on, proactive mindset with a willingness to dive into details and take initiative

What We'll Give You –

• Competitive Pay and Bonuses
• Financial Planning and Wellbeing
• Time Away From Work
• Extras, Discounts and Perks
• Growth and Development
• Health and Wellness

$122,300.00 - $165,000.00

The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in:

Goleta, California

Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.