AREA MANAGER
Grower Direct Farms Inc
Job Description
Job Description
Job Title: Area Manager
Department: Retail Merchandising Operations
Status: Full-Time, Salaried, Exempt
Reports To: Regional Manager
Direct Reports: Field Supervisors, Merchandisers
Territory: Springfield, MA | 8–12 Retail Locations around Springfield, MA
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Position Summary
The Area Manager is responsible for the overall operational and financial performance of an assigned territory consisting of approximately 8–12 retail locations. Through direct leadership of Field Supervisors, the Area Manager ensures exceptional merchandising execution, labor productivity, customer satisfaction, employee development, and financial performance.
The Area Manager serves as the primary business leader for the territory and partners closely with Regional Managers, retail customers, Human Resources, Transportation, and Operations to achieve company objectives.
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Essential Responsibilities
Leadership
· Directly supervise Field Supervisors.
· Conduct weekly one-on-one coaching.
· Conduct performance evaluations.
· Develop leadership talent.
· Build succession plans.
· Drive employee engagement.
· Resolve employee relations concerns.
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Business Management
Manage overall territory performance including:
· Labor hours
· Labor budgets
· Productivity
· Shrink
· Sales performance
· Payroll accuracy
· Store coverage
· Overtime
· Seasonal staffing
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Financial Accountability
Responsible for meeting territory objectives related to:
· Labor cost
· Payroll budget
· Sales support
· Shrink reduction
· Profitability
· Resource utilization
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Staffing
· Recruit Field Supervisors.
· Interview candidates.
· Coordinate hiring.
· Forecast staffing requirements.
· Build seasonal staffing plans.
· Coordinate onboarding.
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Operational Excellence
Ensure consistent execution of:
· Planograms
· Merchandising standards
· Plant quality
· Inventory management
· CVP execution
· Safety compliance
· Company SOPs
Conduct regular operational audits.
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Customer Relationship Management
Serve as primary contact for:
· Store Managers
· District Managers
· Retail leadership
· Vendor partners
Resolve escalated operational concerns while identifying opportunities to strengthen customer partnerships.
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Territory Planning
· Allocate labor resources.
· Prioritize store visits.
· Coordinate seasonal transitions.
· Support promotional events.
· Adjust staffing based on business demand.
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Performance Management
Review and coach Field Supervisors using operational metrics.
Monitor:
· Labor efficiency
· Productivity
· Sales support
· Shrink
· Store presentation
· Customer satisfaction
· Safety
· Attendance
· Turnover
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Cross-Functional Collaboration
Partner with:
· Regional Manager
· Human Resources
· Payroll
· Transportation
· Logistics
· Production
· Operations Leadership
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Administrative Responsibilities
· Approve payroll.
· Manage labor budgets.
· Review KPI dashboards.
· Prepare operational reports.
· Conduct territory reviews.
· Support annual planning.
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Performance Expectations
Responsible for territory performance including:
· Budgeted labor hours
· Payroll accuracy
· Territory profitability
· Shrink reduction
· Store execution scores
· Customer satisfaction
· Employee retention
· Safety performance
· Leadership development
· Operational compliance
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Minimum Qualifications
· Associate's or Bachelor's degree preferred.
· 3–5 years retail operations leadership experience.
· Experience managing multiple locations.
· Experience supervising leaders.
· Budget management experience.
· Strong leadership and coaching skills.
· Excellent communication and organizational abilities.
· Valid driver's license.
· Ability to travel extensively throughout assigned territory.
Benefits
· Flexible Schedules
· $7.50 Cell Phone reimbursement for every pay period worked
· Mileage reimbursement
· Fuel allowance
· Paid Sick Leave in accordance with our Company Policy
· 14 Days of Vacation
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