Senior Trading Specialist

Job Overview The Trade Desk is a global technology company and the world's leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet—from streaming TV and podcasts to mobile apps, news, and more. Advertising powers the content people love. By making it more transparent, effective, and responsible, we support trusted journalism, quality entertainment, and creators worldwide. The world's brands and agencies rely on us to reach their customers and grow their businesses responsibly. The scale of our platform brings unique technical challenges—processing massive datasets in real time and building systems that operate reliably on a global scale. Your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you're driven to solve meaningful challenges, we'd love to meet you. Location & Telecommuting 1114 Avenue of Americas, New York, NY 10036. Telecommuting permitted: work may be performed within normal commuting distance from The Trade Desk, Inc. office in New York, NY. Responsibilities Integrate and analyze large‑scale programmatic advertising datasets across connected television (CTV), audio, and retail media environments to identify patterns in audience exposure, delivery efficiency, and campaign performance using quantitative and statistical analysis techniques. Develop and implement analytical frameworks to evaluate cross‑platform advertising exposure, including frequency analysis, incremental reach modelling, consumer journey visualization, and retail sales attribution. Design and conduct structured testing initiatives, including alpha and beta programs, to evaluate new platform capabilities and campaign configurations by performing technical QA and performance validation analyses. Analyze testing outcomes to assess system performance, identify opportunities to improve efficiency and measurement accuracy, and document scalable implementation frameworks while providing data‑driven insights to product and engineering teams to inform platform development and global feature deployment. Collaborate with technical teams to design, evaluate and deploy custom solutions, including bidding algorithms, optimisation logic, and automated decision systems, using performance data modelling, API integrations and structured testing methodologies to validate and scale implementations. Lead technical troubleshooting initiatives covering VAST/VPAID tag implementation errors, pixel and server‑side tracking discrepancies, first‑party data ingestion failures, UID‑based identity resolution gaps, cross‑device attribution mismatches, and auction delivery inefficiencies, ensuring data integrity, accurate conversion measurement, and platform performance optimisation. Implement first‑party data onboarding and identity resolution workflows, including Unified ID (UID) configuration, deterministic matching strategies, and cross‑device measurement enablement. Lead strategic programmatic initiatives by architecting data‑driven campaign frameworks across first‑party data activation, CTV consolidation, and retail measurement, leveraging The Trade Desk platform and advanced reporting tools to translate complex performance analytics into quantifiable commercial outcomes, including incremental household reach, CPUHH efficiency gains, and retail sales lift to influence media investment strategy and budget allocation decisions. Partner with agency leadership, digital investment teams, and senior planning stakeholders to shape media investment strategy, position programme as a core growth driver, and translate platform differentiators into enterprise‑level value propositions that unlock incremental budget allocation, channel diversification and long‑term revenue expansion. Qualifications Bachelor's degree (U.S. or foreign equivalent) in Economics, Finance, Political Science or related field and three (3) years of experience in the job offered or related role. Three (3) years of experience applying quantitative modelling and financial forecasting principles, including bid optimisation modelling, auction dynamics analysis, CPM‑to‑CPA efficiency modelling, budget pacing algorithms, and ROAS/CAC forecasting. Extracting, querying and manipulating large datasets through proprietary and enterprise data systems such as Vertica, STATA, SQL, Tableau, Power BI, or DB Visualizer. Designing advanced data visualization frameworks and analytical dashboards to transform large complex datasets into meaningful visuals for key stakeholders. Microsoft Excel for large‑scale data analysis and process automation, including development of VBA scripts and macros, dynamic pivot tables, advanced lookup functions, data modelling, and formula optimisation. Developing strategic client‑facing presentations grounded in quantitative data analysis, translating complex technical product capabilities into clear, commercially‑relevant narratives to support product adoption, upsell and cross‑sell initiatives. Partnering with clients to implement pixel‑based and server‑side tagging frameworks and ingest first‑party data, including configuring identity resolution workflows leveraging Unified ID (UID) solutions for deterministic matching, cross‑device recognition, and person‑ or household‑level audience activation and measurement. Domestic travel required up to 10% of the time to client site meetings, including quarterly business reviews. Compensation Salary: $109,491 - $145,500 per year. Benefits All employees may be eligible to become The Trade Desk shareholders through eligibility for stock‑based compensation grants, awarded to employees based on company and individual performance. The Trade Desk also offers other compensation such as variable compensation‑based incentives and commissions. Benefits include comprehensive health coverage (medical, dental, vision) with premiums paid in full for employees and dependents; retirement benefits such as a 401(k) plan and company match; short‑and-long term disability coverage; basic life insurance; well‑being benefits; reimbursement for certain tuition expenses; parental leave; sick time of 1 hour per 30 hours worked; vacation time for full‑time employees up to 120 hours in the first year and 160 hours thereafter; and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through the Employee Stock Purchase Plan. EEO Statement As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive. Please reach out to us at View email address on click.appcast.io to request an accommodation or discuss any accessibility needs. Any information you share will be handled confidentially and will not impact our hiring decisions. #J-18808-Ljbffr The Trade Desk