Sr. Director, Product Marketing Zelle Job listing

At Early Warning, we’ve powered and protected the U.S. financial system for over thirty years with cutting-edge solutions like Zelle®, Paze℠, and so much more. As a trusted name in payments, we partner with thousands of institutions to increase access to financial services and protect transactions for hundreds of millions of consumers and small businesses.

Positions located in Scottsdale, San Francisco, Chicago, or New York follow a hybrid work model to allow for a more collaborative working environment.

Candidates responding to this posting must independently possess the eligibility to work in the United States, for any employer, at the date of hire. This position is ineligible for employment Visa sponsorship.

You will own Product Marketing for Zelle - including the product narrative, launch strategies and growth agenda – shaping how the market perceives, adopts, and uses one of the most impactful real-time payment networks in the U.S. Your voice will influence roadmap prioritization, competitive differentiation, and ecosystem positioning across partners and customers.

Zelle is entering a high-velocity growth phase. The 2026 roadmap expands use cases, deepens partner capabilities, and meaningfully improves the end-to-end customer experience. This evolution creates a steady cadence of high-impact launches - all rooted in measurable adoption and engagement outcomes.

Payments experience is mission-critical. You will bring a strong understanding of financial institution constraints and the operational realities of risk, fraud, disputes, and compliance—while still translating that complexity into clear, compelling narratives for partners and the broader market.

This role requires outstanding cross-functional leadership and repeatable go-to-market discipline. You will align Product, Marketing, Partnerships, and external stakeholders around shared priorities, launch readiness, and consistent messaging. Success is driven by trusted relationships, crisp execution, and the ability to move work forward without friction—earning the confidence of Product teams while bringing clarity to complexity.

Overall Purpose

The Sr. Director, Product Marketing - Digital Assets leads product marketing strategy and execution for Early Warning’s cross-border and digital asset enabled payment solutions, driving awareness, adoption, and trust among financial institutions and network participants. While working cross-functionally across product management, business development, corporate marketing, and sales, they will define product positioning, create compelling content, execute on go-to-market strategies, and drive product usage.

Essential Functions

• Own and evolve the product marketing strategy with a growth and ecosystem lens, shaping how product and market intersect across financial institutions, platform partners, and end users.
• Lead partner and ecosystem marketing strategy with measurable KPIs tied to adoption, retention, and partner activation across strategic financial institutions in partnership with sales.
• Define and execute differentiated, competitor-aware positioning and messaging for all new strategic use cases, translating complex technology into simple, high-impact narratives.
• Partner with Product, Risk, Compliance, and Corporate Communications to craft compliant messaging that strengthens trust and accelerates market adoption.
• Own end-to-market execution with measurable launch outcomes, including adoption, activation lift and partner uptake - including partner toolkits, enablement materials, and adoption programs for financial institutions.
• Leads a data-backed cycle of hypothesis, testing, analytics and optimization for marketing plans and toolkits (e.g., year one plan, templates, etc.) to Financial Institutions to drive awareness and usage.
• Defines and develops new and innovative marketing strategies and programs in response to business challenges.
• Be the chief translator between product, brand, sales, and partners – advancing alignment through clear storytelling, shared metrics, and joint accountability for adoption success.
• Aligns with product development lifecycle (PDLC) processes.
• Shape resource allocation around highest-impact growth levers, linking investment decisions to measurable performance and partner value creation.
• Acts as key marketing liaison, including working with partners to coordinate market research, public relations, social media, and marketing plans and collaborates closely with partners and Early Warning’s brand strategy team to ensure consistent messaging and branding.
• Leads development of performance and tracking reports for partner marketing usage programs, consolidating information, and providing end-to-end metrics visibility.
• Build and scale a high-performing product marketing team by setting bold priorities and coaching for impact in a fast-moving environment.
• Support the company’s commitment to risk management and protecting the integrity and confidentiality of systems and data.

Minimum Qualifications

• Education and experience typically obtained through completion of a bachelor’s degree in marketing, communications, business or related field or equivalent experience.
• 12+ years of progressive product marketing or growth leadership experience ideally within high scale fintech or global payments platforms. Expertise in both B2B and B2C product marketing strategies is also required.
• Demonstrated ability to translate regulatory and technical complexity into clear adoption-driven narratives.
• Proven ability to attract and retain top talent by fostering accountability, ownership, and measurable results .
• Comfortable in ambiguous, fast-moving environments where experimentation drives learning.
• High level of personal and professional integrity, sensitivity, and confidentiality.
• Background and drug screen.

Preferred Qualifications

• Education and experience typically obtained through completion of a master's degree business or equivalent in a related field.
• Experience launching or scaling real-time and cross-border payment products, particularly within fintech or bank-fintech hybrid ecosystems.
• Familiarity with regulatory and compliance considerations impacting messaging for cross-border payments and digital asset use cases.
• Background with competitor analysis vs. consumer wallets is strongly desired.

Physical Requirements

Working conditions consist of a normal office environment. Work is primarily sedentary and requires extensive use of a computer and involves sitting for periods of approximately four hours. Work may require occasional standing, walking, kneeling and reaching. Must be able to lift 10 pounds occasionally and/or negligible amount of force frequently. Requires visual acuity and dexterity to view, prepare, and manipulate documents and office equipment including personal computers. Requires the ability to communicate with internal and/or external customers.

Employee must be able to perform essential functions and physical requirements of position with or without reasonable accommodation.

The above job description is not intended to be an all-inclusive list of duties and standards of the position.

The base pay scale for this position in:

New York, NY in USD per year is: $226,000 - $282,000.

Additionally, candidates are eligible for a discretionary incentive plan and benefits.

This pay scale is subject to change and is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific candidate, which is always dependent on legitimate factors considered at the time of job offer. Early Warning Services takes into consideration a variety of factors when determining a competitive salary offer, including, but not limited to, the job scope, market rates and geographic location of a position, candidate’s education, experience, training, and specialized skills or certification(s) in relation to the job requirements and compared with internal equity (peers). The business actively supports and reviews wage equity to ensure that pay decisions are not based on gender, race, national origin, or any other protected classes.

Some of the Ways We Prioritize Your Health and Happiness

• Healthcare Coverage–Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.
• 401(k) Retirement Plan–Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility.
• Paid Time Off –Flexible Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day.
• 12 weeks of Paid Parental Leave
• Maven Family Planning – provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work.

AndSOmuch more! We continue to enhance our program, so be sure tocheck our Benefits page here for the latest. Ourteamcan share more during the interview process!

Early Warning Services, LLC (“Early Warning”) considers for employment, hires, retains and promotes qualified candidates on the basis of ability, potential, and valid qualifications without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote equal employment opportunity and affirmative action, in accordance with all applicable federal, state, and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our employees.

Early Warning Services LLC is a proud participant in E-Verify, a federal program to help ensure a legal and authorized workforce. As part of our hiring process, we electronically verify the employment eligibility of all new hires through E-Verify. For more information on your rights and responsibilities under E-Verify please visit Home | E-Verify .