Technical Sales Specialist

Technical Sales Specialist

Ag Express Electronics is seeking a Technical Sales Specialist to serve as Ag Express Electronics' technical authority for Topcon precision agriculture solutions and is responsible for driving business growth through technical expertise, dealer development, customer consultation, and strategic sales support. This position applies advanced knowledge of precision agriculture technologies to evaluate customer needs, recommend integrated solutions, develop dealer capabilities, and strengthen Ag Express's partnership with Topcon.

Unlike transactional sales roles, the Technical Sales Specialist focuses on technical consultation, solution development, market growth, and strategic customer relationships. The role exercises independent judgment in resolving complex customer challenges, influencing product adoption, and supporting long-term business objectives while collaborating closely with Regional Sales Managers, Product Sales Specialists, Engineering, and Operations.

If you enjoy building relationships, educating customers, and helping dealerships grow their business through technology, we'd love to hear from you.

Territory: Iowa, Illinois, Indiana & Nebraska

Location: Midwest (Remote position with travel throughout assigned territory)

Technical Business Development

• Serve as the primary technical resource for Topcon precision agriculture products, software, displays, guidance, steering, and related technologies.
• Develop opportunities that expand Topcon product adoption and grow Ag Express's precision agriculture business.
• Evaluate customer operations, equipment configurations, and business objectives to develop comprehensive technical solutions.
• Exercise independent judgment in recommending products, system configurations, and implementation strategies.
• Identify emerging technologies, customer needs, and market opportunities, providing recommendations that influence business strategy and product direction.
• Support strategic initiatives that improve market penetration, dealer engagement, and overall business performance.

Technical Sales & Customer Consultation

• Provide advanced technical consultation throughout the sales process, assisting customers and dealers in selecting solutions that best meet operational and business needs.
• Deliver product demonstrations, technical presentations, and solution-based sales discussions for customers, dealers, and internal teams.
• Support complex quoting activities by ensuring recommended solutions are technically accurate and aligned with customer requirements.

• Collaborate with Product Sales Specialists and Regional Sales Managers by providing technical expertise that supports successful sales outcomes.
• Assist with complex customer situations requiring advanced technical analysis or application knowledge.

Dealer Development & Training

• Develop and maintain trusted relationships with dealers, OEM partners, and strategic customers.
• Plan and deliver technical training programs that increase dealer competency, product knowledge, and confidence in Topcon solutions.
• Support dealer onboarding, product launches, and ongoing education to strengthen long-term business relationships.
• Provide technical coaching and product guidance to internal sales personnel to improve overall organizational capability.

Customer & Dealer Support

• Build strong, lasting relationships with farmers, dealers, OEM partners, and distribution channels.
• Serve as the primary technical resource for assigned dealers and customers.
• Assist customers and dealers with product selection, application guidance, troubleshooting, and technical issue resolution.
• Deliver product demonstrations, technical presentations, and customer education that increase product confidence and adoption.
• Support dealer onboarding and ongoing technical development to strengthen product knowledge and customer service capabilities.

Territory Responsibility

• Primary responsibility for supporting customers, dealers, and business development efforts throughout Iowa, Illinois, Indiana, and Nebraska.
• Ability and willingness to travel approximately 5060% of the time throughout the assigned territory to conduct customer visits, provide dealer support, deliver technical training, and strengthen customer relationships.
• Occasional travel outside the primary territory may be required to support strategic initiatives, key accounts, trade shows, industry events, manufacturer meetings, and other business needs.

Cross-Functional Collaboration

• Partner closely with Regional Sales Managers, Product Sales Specialists, Purchasing, Production, Manufacturing, Service, and Shipping to ensure accurate communication and timely order fulfillment.
• Maintain accurate customer interactions, opportunities, technical activities, and project updates within the CRM system.
• Participate in sales meetings, technical training, product launches, and assigned cross-functional projects.
• Collaborate with Topcon representatives to support product updates, technical initiatives, and strategic objectives while representing Ag Express Electronics professionally.

Continuous Improvement

• Stay current on Topcon technologies, Ag Express products, precision agriculture trends, and competitive offerings.
• Contribute ideas that improve customer experience, technical support processes, product adoption, and overall sales effectiveness.
• Support company initiatives and perform other duties as assigned to achieve departmental and organizational goals.

Required Skills and Qualifications:

• Advanced Technical Sales Expertise: Demonstrated ability to understand customer applications and recommend technical solutions that align with equipment, operational needs, and business objectives.
• Advanced Customer Service & Relationship Building: Proven ability to establish trusted relationships with customers, dealers, OEM partners, and internal stakeholders while delivering exceptional service.
• Strong Communication & Presentation Skills: Excellent verbal, written, and presentation skills with the ability to explain complex technical concepts to audiences with varying levels of experience.
• Solution-Oriented Mindset: Ability to evaluate customer challenges, identify root causes, and recommend effective technical and commercial solutions.
• Technical Troubleshooting: Strong analytical and diagnostic skills with the ability to assist customers and dealers in resolving product application and technical issues.
• Organizational Strength & Follow-Through: Demonstrated ability to manage multiple customer requests, technical projects, follow-up activities, and priorities with accuracy and responsiveness.
• CRM Proficiency & Discipline: Strong working knowledge of CRM systems with accurate and timely documentation supporting customer visibility and cross-functional communication.
• Adaptability & Continuous Learning: Demonstrates initiative to continually expand technical expertise and remain current on evolving precision agriculture technologies and industry trends.

Required Experience/Education/Training/Certifications:

• Education: Associate degree or higher in Agriculture, Precision Agriculture, Agricultural Engineering, Electronics, Business, or a related field preferred.
• Experience: Three to five years of experience in technical sales, precision agriculture, ag technology, electronics, dealership support, or a related technical customer-facing role.
• Technical Knowledge: Working knowledge of precision agriculture equipment, GPS guidance systems, displays, steering technologies, ISOBUS systems, electronics, and agricultural equipment preferred.
• Computer Skills: Proficient with Microsoft 365, CRM software, and business applications. Experience with precision agriculture software platforms is preferred.

Physical Demands:

• Manual Dexterity: Ability to manipulate small components, connectors, and wires with precision and accuracy during the assembly and testing of electrical systems.
• Lifting and Carrying: Occasionally, the role may involve lifting and carrying equipment, tools, or materials weighing up to a certain limit.
• Standing and Walking: Some tasks may require standing and walking around the facility for limited periods of time, such as collaborating with coworkers and testing certain equipment.
• Visual Acuity: Good eyesight and visual acuity are important for reading technical diagrams, inspecting electrical components, and identifying small details during the repair and testing process.
• Sitting for Extended Periods: Much of the work may be conducted at a desk or workstation, requiring the ability to sit for extended periods
• Repetitive Motion: Some tasks, electronic assembly or testing, may involve repetitive motions of the hands, arms, or fingers. Ergonomic practices should be followed to minimize the risk of repetitive strain injuries.
• Safety Awareness: Awareness of and adherence to safety protocols and procedures, including ESD (Electrostatic Discharge) protocols, is essential when navigating the organization's facilities to ensure compliance and minimize the risk of workplace hazards or accidents.

Ag Express Electronics is committed to providing reasonable accommodation for employees with disabilities and ensuring a supportive work environment. Candidates are encouraged to discuss specific needs during the application process.

Why Ag Express Electronics?

• 100% Employee-Owned Company and ESOP (Employee Stock Ownership Plan)
• Competitive salary plus performance-based incentive opportunity
• Safe Harbor 401(k) with company contribution
• Comprehensive medical, dental, and vision benefits
• Paid Time Off and paid holidays