Ecommerce Content Manager, Equine

Job Description

Job Description

Description

Central Garden & Pet is looking for a Ecommerce Content Manager to own the day-to-day content health and performance of our equine brand portfolio across retailer platforms. This is a hands-on, data-driven role for someone who knows what a winning PDP looks like, and can connect content decisions to traffic, conversion, and buy box outcomes.

You'll be the connective tissue between our brand marketing teams, agency partners, and retail channels — making sure our equine portfolio shows up correctly, converts efficiently, and stays competitive. This role is critical and offers significant visibility into omnichannel strategy across a portfolio with 80 years of category leadership.

This position will based in our Phoenix, AZ corporate office. We operate in a hybrid work environment with four (4) in-office days per week to support greater collaboration, learning, and team connection.

KEY RESPONSIBILITIES

Marketplace Content Management

• Manage end-to-end PDP content across Amazon (Vendor Central/Seller Central), Chewy, Walmart, Tractor Supply — including titles, bullets, descriptions, A+ / Premium A+ content, brand stores, and image/video assets
• Ensures accurate and consistent product listings, content, and digital assets
• Own the content calendar and intake process, partnering with BU marketing and our agency on briefs, SLAs, and asset handoffs
• Maintain a centralized PIM/Salsify workflow as the single source of truth for product attributes, copy, and creative across channels
• Manage storefront content, collections, and product pages
• Ensure alignment with brand guidelines while adapting to retailer-specific best practices

Performance Analysis & Optimization

• Pull, analyze, and act on Vendor Central/Seller Central reports — Brand Analytics, Search Query Performance, traffic and conversion metrics, Buy Box %, ASIN-level glance views and unit session percentage
• Identify underperforming ASINs and build hypotheses to test (content, imagery, keyword targeting, pricing visibility)
• Own the Amazon A/B testing roadmap (Manage Your Experiments) — prioritize tests, document results, and roll learnings across the portfolio
• Track competitor content moves and surface implications

Cross-Functional Collaboration

• Partner with Brand Marketing on new product launches — content readiness, Vine review velocity, keyword strategy, launch QA
• Work with the Ecommerce team on AI/agentic commerce visibility (ChatGPT, Perplexity, Rufus) and content optimization for AI extractability
• Coordinate with our agency on creative production and content refresh cycles

QUALIFICATIONS  

• 5+ years in ecommerce content management, with at least 3 years working directly in Vendor Central and/or Seller Central
• Demonstrated experience pulling and interpreting Amazon reports — Brand Analytics, Search Query Performance, Search Terms, Business Reports, traffic and conversion data
• Hands-on experience running A/B tests and translating results into portfolio-wide changes
• Working knowledge of a PIM or DAM system — Salsify strongly preferred
• Strong Excel skills (pivot tables, lookups, comfort with large datasets)
• Excellent written communication and editorial eye — this is a content role, and the writing has to be tight

Preferred Qualifications

• Experience with Chewy, Walmart Connect, or Tractor Supply portals
• Familiarity with Stackline, Profitero, Helium 10, or similar analytics platforms
• Background in pet or CPG
• Shopify experience (product, collection, and content management; Liquid familiarity a plus)
• Experience with AI search/agentic commerce optimization

BENEFITS PACKAGE & EMPLOYEE PROGRAMS  

• Comprehensive Medical, Dental, and Vision Insurance
• Free Life and Disability Insurance
• Health and Dependent Care Flexible Spending Accounts
• 401k with 3% company match and annual employer discretionary contribution
• Paid vacation, holidays and sick time
• Employee Assistance Program
• Access to thousands of free online courses
• Discounts on cell phones, movie tickets, gym memberships, and more!
• Education Assistance (both college degrees and professional certifications)
• Referral Program with cash bonus
• Access to on-demand pay
• Paid parental leave

Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) is a leading consumer goods company in the pet and garden industries. Guided by the belief that home is central to life, the Company's purpose is to proudly nurture happy and healthy homes. For over 45 years, its innovative and trusted solutions have helped lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Central is home to a diversified portfolio of market-leading brands including Amdro®, Aqueon®, Best Bully Sticks®, Cadet®, C&S®, Farnam®, Ferry-Morse®, Kaytee®, Nylabone®, Pennington®, Sevin® and Zoёcon®. With fiscal 2025 net sales of $3.1 billion, Central has strong manufacturing and logistics capabilities supported by a passionate, entrepreneurial growth culture. The Company is headquartered in Walnut Creek, California, and employs over 6,000 people, primarily across North America. Visit to learn more.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

#LI-CM1