Marketing Technology Specialist - Digital Learning - UTK

Job Description The Marketing Technology (MarTech) Specialist supports marketing and enrollment objectives by managing and optimizing marketing technologies, data integrations, and analytics. This role works closely with the MarTech Director and cross-functional teams to enhance performance, ensure accurate tracking, and drive operational efficiency. The ideal candidate is proactive, analytical, and collaborative, with a strong focus on results and detail. Responsibilities Marketing Technology Stack Management Manage day-to-day operations of the MarTech stack and oversee project execution. Serve as subject matter expert for platform research, configuration, and integration. Implement, maintain, and/or optimize MarTech tools, such as Zapier and Google Analytics. Ensure seamless data flow and accurate tracking across systems, including GTM. Collaborate with Marketing to align technology solutions with organizational goals. Campaign Tracking & UTM Governance Enforce established UTM governance standards to ensure consistent campaign tracking across all digital marketing initiatives. Audit UTM parameters and campaign URLs on a regular basis to identify inconsistencies, errors, or missing values before they impact reporting. Coordinate with internal marketing teams and external agency partners to ensure UTM standards are followed for all campaigns and new initiatives. Validate campaign tracking from ad click through conversion to ensure accurate attribution across GA4, CRM, and reporting platforms. Investigate and resolve UTM, tagging, and attribution issues in collaboration with agency and internal stakeholders. Maintain UTM documentation, templates, and quality assurance processes to support reliable marketing measurement. Marketing Automation & Data Analytics Develop and refine automation workflows, lead scoring, and audience segmentation. Analyze data to identify trends, surface insights, and recommend optimizations. Manage Google tools (GTM, GA4, Looker, etc) to ensure consistent tagging and measurement. Establish and maintain standards for MarTech processes across Digital Learning. Paid Media Measurement & Support Partner with internal marketing teams and external agency partners to validate campaign implementation, troubleshoot tracking issues, and ensure accurate measurement across paid media platforms. Collaboration & Strategy Support Partner with marketing teams to enhance prospective student experiences through technology. Collaborate with analytics and technology teams to translate data into actionable strategies. Evaluate emerging tools and recommend improvements to the MarTech stack. Train colleagues on best practices and support technology adoption. Identify and resolve technical challenges proactively. Qualifications Education: Bachelor’s degree in Marketing, Business, Information Systems, or a related field. Experience: Minimum of five (5) years of experience in marketing technology, marketing automation or digital marketing roles. Experience in higher education or progressively responsible MarTech positions. Knowledge, Skills, & Abilities: Strong knowledge of CRM systems (Salesforce, Slate). Advanced proficiency with Google Analytics 4 (GA4), Google Tag Manager (GTM) and Data Studio. Strong analytical, problem‑solving, and communication skills. Proven experience managing paid media tracking, including UTMs and pixels. Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment‑based visa status. Preferred Experience: Experience working with paid media platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, or Microsoft Advertising. Knowledge, Skills & Abilities: Familiarity with campaign implementation, audience management, and conversion tracking for paid digital marketing. Experience collaborating with advertising agencies or media partners to troubleshoot tracking, attribution, and campaign measurement. Understanding of API integrations, SQL, and data flows between platforms. Experience with SEO and web performance optimization. Work Location Location: Knoxville, TN This position is eligible for a hybrid work arrangement Compensation and Benefits UT market range: MR14 Anticipated hiring range: $90,000-$105,000 Find more information on the UT Market Range structure here Find more information on UT Benefits here About The College/Department/Division Digital Learning at UT, is a unit charged with advancing UT’s commitment to discovery, creativity, learning, and engagement, specifically for online learners. Using advanced and innovative technologies, Digital Learning at UT will provide scalable solutions that enhance the online learning experience and reduce barriers to student access and success, providing a tremendous impact to online learners across the state and the nation. At Digital Learning, we want to be bold and impactful, transforming the future of online education through innovative thinking and collaborative problem-solving. Join our dynamic and inclusive Digital Learning team where we take pride in teamwork, excellence, and a shared commitment to shaping the future through education and innovation. About Us The University of Tennessee, Knoxville, has shaped leaders, changemakers, and innovative thinkers since its founding in 1794. The university is home to more than 38,000 students and 10,000 statewide employees—the Volunteers—who uphold the university’s tradition of lighting the way for others through leadership and service. Additional Information on all postings provided by UTK UT Knoxville offers over 900 programs of study across 14 degree-granting colleges and schools. As Tennessee’s flagship land-grant university, its footprint spans the entire state. The university holds the highest Carnegie classification for research activity and has deep partnerships with industry leaders and the US Department of Energy’s largest multidisciplinary laboratory, Oak Ridge National Laboratory. The Knoxville campus serves and recruits for UT Knoxville, including the Institute of Agriculture and the Space Institute, as well as the UT Institute of Public Service. UT Knoxville considers its employees its number one asset. With values that focus on work-life balance, compensation, and innovation leadership, all Vols are supported to advance professionally. Employees have access to career development and coaching, continued education, and an extensive list of development and training possibilities. The Volunteer employee experience implements structures and practices to attract and retain top-tier talent, fostering a strong staff community and supporting a culture of involvement and engagement for everyone. The university holds a strong commitment to its land‑grant mission of learning and engagement, with a tradition of service and leadership that carries that Volunteer spirit throughout the state and around the world. It has been ranked nationally as “Best Employer for New Graduates,” “One of America’s Best Large Employers,” and “Best Workplace for Women,” and has been designated as “Best Place for Working Parents” by Forbes Magazine. #J-18808-Ljbffr