Communications Specialist - Digital Learning - UTK

Job Description The Communications Specialist leads the strategy, design, and execution of email and SMS campaigns within the Digital Learning customer relationship management (CRM) systems. This role is highly email-build centric, responsible for coding, designing, testing, and deploying dynamic, data-driven communications that support student acquisition, engagement, and conversion through to graduation. Responsibilities Digital Assets Lead the design and build development and execution of email and SMS-centric marketing and retention automation tactics, including triggered communication campaigns, behavioral targeting, omni-channell sequencing, and integrated advertising tactics to drive acquisition and conversion. Architect, design, and optimize automated customer journeys within the CRMs and marketing automation platforms, leveraging advanced segmentation, personalization logic, dynamic content, and lifecycle mapping to improve engagement across all audience segments using UX and design best practices through accessible email templates. Design, code, and deploy responsive, mobile-first HTML email campaigns. Build modular, reusable templates using a combination of hand-coded HTML/CSS and email builder tools; develop custom components; and ensure cross-client compatibility across major email clients and devices. Create compelling, brand-aligned visual assets and graphics to support email and digital campaigns, ensuring consistency in typography, layout, and visual hierarchy to enhance user experience and performance. Establish and enforce a comprehensive QA and testing framework for all digital communications, including code validation, rendering tests, link validation, personalization checks, accessibility compliance, and performance verification prior to deployment. Ensure compliance with email marketing regulations and data privacy standards, including CAN-SPAM, GDPR, and institutional policies, while maintaining proper consent management protocols. Stay current on emerging trends in email development, automation technology, accessibility standards, and digital design best practices to continuously improve campaign performance and technical execution. Performance Optimization & Experience Quality Establish and manage a structured testing framework for all communications deployed through CRMs and automation platforms, with a primary focus on UX/UI presentation, layout integrity, responsiveness, and brand consistency across devices and email clients. Conduct comprehensive rendering and usability testing to validate visual hierarchy, readability, accessibility standards, interactive elements, and mobile-first design performance prior to deployment. Collaborate with communications and other teams to evaluate and optimize email and SMS content for clarity, engagement, and conversion, including subject lines, calls-to-action, content structure, imagery, and personalization elements. Execute A/B and multivariate testing strategies across subject lines, content blocks, creative variations, and send times to refine creative approach and user flow; analyze results and implementing enhancements based on observed engagement patterns. Perform ongoing quality audits of automated journeys to ensure sequencing, pacing, and user experience remain aligned with enrollment and retention objectives and institutional brand standards. Relationship Development & Cross-Functional Collaboration Collaborate closely with cross-functional teams, including designers, copywriters, developers, and marketing stakeholders, to ensure seamless execution of email and digital communication campaigns. Partner with the communications and creative teams to align on UX/UI standards, visual hierarchy, responsive design principles, accessibility requirements, and brand consistency across all email and SMS touchpoints. Work in tandem with copywriters and designers to refine messaging, layout structure, and interactive elements to enhance user engagement and optimize the overall digital experience. Facilitate cross-departmental alignment with internal teams and campus partners to ensure communications support enrollment and retention goals while maintaining technical and creative excellence. Build strong collaborative relationships that promote shared ownership of campaign quality, user experience, and continuous design improvements Qualifications Required Qualifications Education: High School Diploma or GED Experience: 6 years of experience in marketing, communications, and/or higher education (recruitment, admissions, enrollment, student services, student success preferred) or combination of other relevant experience such as part-time work. Demonstrated experience in customer relationship management (CRM) and email marketing platforms, as well as intermediate to advanced knowledge of HTML and CSS. Knowledge, Skills, And Abilities Intermediate knowledge of UI/UX best practices for email and other types of marketing communications including but not limited to SMS Intermediate level knowledge and skills in Adobe Creative Suite Sound knowledge of digital marketing and communication principles Excellent verbal and written communication skills. Proficient in Microsoft office (word, excel, powerpoint) Solid writing and copy-editing skills; knowledge of basic style guides such as AP and Chicago Manual of style. Strong organizational, planning, and project management skills. Strong attention to detail; marketing/creative project management experience Ability to multitask and think critically Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment-based visa status. Application Instructions 5+ years of experience in email marketing, audience-focused communications, and/or omni-channel marketing -Higher education experience (recruitment, admissions, enrollment, student services, or student success communications) -Demonstrated experience in Salesforce Marketing Cloud and/or Education Cloud. -Demonstrated experience in Slate. -Demonstrated experience in designing and testing emails for accessibility in Litmus or other testing platform Preferred: Hybrid in Knoxville, TN. This position does have the potential for a fully remote working capacity UT market range: MR 09 Target Salary Range: $62,000- $75,000 Find more information on the UT Market Range structure here Find more information on UT Benefits here Required Resume List of 3 Professional References Additional Documents Preferred Cover Letter Portfolio of email designs personally built by the candidate Screeningofapplicantswillbeginimmediatelyandcontinueuntilthepositionhasbeenfilled. DL_UT About The College/Department/Division Digital Learning at UT, is a unit charged with advancing UT’s commitment to discovery, creativity, learning, and engagement, specifically for online learners. Using advanced and innovative technologies, Digital Learning at UT will provide scalable solutions that enhance the online learning experience and reduce barriers to student access and success, providing a tremendous impact to online learners across the state and the nation. At Digital Learning, we want to be bold and impactful, transforming the future of online education through innovative thinking and collaborative problem-solving. Join our dynamic and inclusive Digital Learning team where we take pride in teamwork, excellence, and a shared commitment to shaping the future through education and innovation. About Us The University of Tennessee, Knoxville, has shaped leaders, changemakers, and innovative thinkers since its founding in 1794. The university is home to more than 38,000 students and 10,000 statewide employees—the Volunteers—who uphold the university’s tradition of lighting the way for others through leadership and service. UT Knoxville offers over 900 programs of study across 14 degree-granting colleges and schools. As Tennessee’s flagship land‑grant university, its footprint spans the entire state. The university holds the highest Carnegie classification for research activity and has deep partnerships with industry leaders and the US Department of Energy’s largest multidisciplinary laboratory, Oak Ridge National Laboratory. The Knoxville campus serves and recruits for UT Knoxville, including the Institute of Agriculture and the Space Institute, as well as the UT Institute of Public Service. UT Knoxville considers its employees its number one asset. With values that focus on work-life balance, compensation, and innovation leadership, all Vols are supported to advance professionally. Employees have access to career development and coaching, continued education, and an extensive list of development and training possibilities. The Volunteer employee experience implements structures and practices to attract and retain top-tier talent, fostering a strong staff community and supporting a culture of involvement and engagement for everyone. The university holds a strong commitment to its land‑grant mission of learning and engagement, with a tradition of service and leadership that carries that Volunteer spirit throughout the state and around the world. It has been ranked nationally as “Best Employer for New Graduates,” “One of America’s Best Large Employers,” and “Best Workplace for Women,” and has been designated as “Best Place for Working Parents” by Forbes Magazine. #J-18808-Ljbffr