Social Media Manager

My team at MIT Open Learning is hiring a Social Media Manager. This is a fun one - you'll be joining a huge cross‑functional effort to create and curate engaging learning content that lives outside of our courses, driving people to the MIT Learn platform. Position Overview The Social Media Manager is responsible for leading and growing MIT Open Learning’s social media presence across platforms, engaging a global audience of learners, educators, supporters, and collaborators. Reporting to the Associate Director for Communications, this role is accountable for social media performance and impact, and for creating, publishing, and iterating on original social content that supports Open Learning’s goals and priorities. This position plays a central role in building awareness of—and driving engagement with—our new online learning platform, MIT Learn (learn.mit.edu). The Social Media Manager is both a big‑picture strategist and a hands‑on content creator, with a deep understanding of social platforms, audience growth, and brand voice. A member of the Open Learning Communications team, the position collaborates closely, in person and online, with the Marketing team, internal content creation teams and stakeholders, and external collaborators to showcase Open Learning’s impact and content offerings available on MIT Learn. The Social Media Manager is an adaptive strategic thinker who practices strong editorial judgment, outstanding content creation skills, and data‑informed decision‑making. This role will balance regular content creation with performance analysis and continuous refinement of social strategy. Principal Duties and Responsibilities (Essential Functions) Develop and execute a comprehensive social media strategy, in partnership with the Associate Director for Communications and the Director of Marketing, that is aligned with Open Learning’s mission, brand, and organizational priorities and guided by clear goals for awareness, engagement, and growth; this work requires in‑person and online collaboration. Create and publish high‑quality, platform‑optimised content (copy, visuals, short‑form video, etc.) that translates institutional priorities, goals, and course/program offerings into clear, cohesive social narratives. Manage day‑to‑day social media publishing, monitoring, and engagement to build brand credibility, encourage dialogue, and support an active, responsive presence across platforms. Track, analyse, and report on social media performance using platform analytics and third‑party tools. Use insights to refine content, posting cadence, and channel strategy. Define and refine platform‑specific content strategies based on audience behaviour and content fit to grow reach, engagement, and community across priority platforms, including LinkedIn, Instagram, X, TikTok, YouTube, and emerging channels. Partner with communications, marketing, product, and content teams, both in person and online, to identify, shape, and prioritise stories about learners, faculty, and innovation, and translate them into effective, platform‑specific social content. Ensure a consistent, authentic voice that reflects MIT Open Learning’s values and resonates with a global audience. Stay current on platform trends, algorithm changes, and social media best practices, and apply insights to improve performance and execution over time. The Social Media Manager is required to work in person, on campus, in Cambridge, Massachusetts, two – three days per week. The in‑person requirement is determined by the Vice Provost, Open Learning and is subject to change based on the needs of Open Learning and MIT. Qualifications & Skills Minimum required: Bachelor’s degree required. Minimum 5 years of digital communications experience, including managing social media or digital content for an organization. Demonstrated success growing and engaging audiences on major social platforms through content strategy. Exceptional writing and editing skills with a strong sense of voice and tone. Significant experience creating and publishing platform‑appropriate content, including copy, visuals, and short‑form video. Experience with basic design and video editing tools, such as Canva, Adobe Creative Suite, Capcut, etc. Demonstrated experience collaborating with a range of stakeholders, including communications, marketing, production, and subject‑matter experts. Experience using social media management and analytics tools like Sprout Social to evaluate performance and inform decisions. Demonstrated ability to use performance data and social media analytics to translate insights into strategic changes to content, cadence, and platform approach. Familiarity with web content management systems. Strong organisational and time management skills, and ability to prioritise and work on multiple projects on deadline. Excellent interpersonal skills in working with faculty, staff, and others at MIT and when representing MIT Open Learning to external audiences. Must be able to work independently and collaborate effectively as part of a team. Must be able to work occasional evenings and early mornings for special events. Preferred: Master’s degree in communications, journalism, digital marketing, or a related field. Experience in higher education, edtech, digital learning, and/or teaching and learning environment. Familiarity with accessibility best practices. Supervision Received Reports to Associate Director for Communications Supervision Exercised None Pay Range Minimum: $82,000 Maximum: $105,100 #J-18808-Ljbffr