Social Media Manager

Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About the Team This Old House (part of Roku) is hiring a Social Media Manager to lead the day-to-day execution and growth of our social media presence across platforms. As we transition from an agency model to an in-house team, this role will be central to building a more agile, content-first social operation that is fully integrated with production and editorial. The Social Media Manager will manage and grow social accounts across This Old House, Ask This Old House, and related franchises, ensuring a consistent and engaging brand presence across platforms. This person will be responsible for creating and publishing content, managing calendars, coordinating shoots, and turning production moments into high-performing social content. The ideal candidate is a strong operator who understands what performs on social, can execute quickly, and is comfortable managing multiple accounts while working closely with producers, editors, and marketing teams. This role requires someone who is equally comfortable behind a content calendar and on set capturing social-first moments. The estimated annual base salary for this position is between $110,000 and $117,000 with additional equity. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographic location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. This role will be in office Monday - Thursday with the option to work from home on Friday. What you’ll be doing Drive social media ideation and execution with the goal of growing audience, engagement, and video views across platforms Create and publish social content across Instagram, Facebook, TikTok, YouTube Shorts, Pinterest, and emerging platforms Manage and maintain the social calendar, including planning, scheduling, and optimizing posts across multiple brand and franchise accounts Oversee ~40+ social accounts across brand, show, and talent profiles, ensuring consistency and organization Attend pre-production calls, content meetings, and production days to identify and capture social-first content opportunities Coordinate and execute social content shoots, both with and without talent, in collaboration with production teams Manage and partner with an editor/content creator to produce short-form video and platform-specific content Optimize content for each platform based on format, trends, and performance insights Support promotion of affiliate and commerce content across social channels Partner with marketing on paid social campaigns, including boosting and performance optimization Align organic and paid efforts to maximize reach, engagement, and traffic Monitor comments, DMs, and audience engagement, and support day-to-day community management Track and report on key social metrics including growth, engagement, video performance, and traffic Use data and insights to continuously refine content and improve performance Collaborate cross-functionally with production, editorial, marketing, and ad sales teams to support launches, campaigns, and ongoing programming We’re excited if you have 5+ years of experience in social media marketing, content creation, or digital media Strong understanding of short-form video, platform-specific storytelling, and what drives performance on social Experience working in content-driven environments, ideally within media, entertainment, or production Experience supporting social campaigns, including working with content partners or influencers Strong organizational skills with the ability to manage multiple workflows, calendars, and deadlines Comfortable working in fast-paced, production-driven environments and adapting quickly to changing priorities Data-driven mindset with experience using analytics to inform decisions and optimize performance Familiarity with paid social, including ad setup, execution, and basic optimization Strong communication skills with a clear, concise writing style High level of judgment, attention to detail, and understanding of social media best practices and ethics Self-starter who can independently manage priorities while proactively identifying new opportunities Collaborative, positive team player who works effectively across functions Comfortable with social and analytics tools such as Sprout, native platform insights, Google Analytics, and similar platforms Bachelor’s degree or equivalent experience Our Hybrid Work Approach Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy. Benefits Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It’s important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter. Accommodations Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to View email address on click.appcast.io. Qualifications 5+ years of experience in social media marketing, content creation, or digital media Strong understanding of short-form video, platform-specific storytelling, and what drives performance on social Experience working in content-driven environments, ideally within media, entertainment, or production Experience supporting social campaigns, including working with content partners or influencers Strong organizational skills with the ability to manage multiple workflows, calendars, and deadlines Comfortable working in fast-paced, production-driven environments and adapting quickly to changing priorities Data-driven mindset with experience using analytics to inform decisions and optimize performance Familiarity with paid social, including ad setup, execution, and basic optimization Strong communication skills with a clear, concise writing style High level of judgment, attention to detail, and understanding of social media best practices and ethics Self-starter who can independently manage priorities while proactively identifying new opportunities Collaborative, positive team player who works effectively across functions Comfortable with social and analytics tools such as Sprout, native platform insights, Google Analytics, and similar platforms Bachelor’s degree or equivalent experience Location Concord, Massachusetts #J-18808-Ljbffr