Director of Product Marketing

GC AI Director of Product Marketing

GC AI is the fastest-growing and most trusted legal AI platform for in-house legal teams. We're building the future of legal work, and we're doing it fast. You'll join at a pivotal moment—when decisions matter, impact is immediate, and the runway to shape your career is wide open. We're a high-performing team where you'll have real ownership and influence from day one.

More than 1,800 companies use GC AI to drive their business forward, including 150+ public companies, 25+ unicorns, and brands such as News Corp, Miro, Bass Pro Shops, Snyk, Skims, Liquid Death, Vercel, Zscaler, and TIME.

We've 10x'd revenue in 12 months, raised a $60 million Series B ($555 million valuation), and are growing faster than ever. We are backed by incredible investors, including Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel.

If you thrive when the stakes are high and the path isn't paved, you'll love it here. Our six guiding principles are: 1% better every day, customer obsession, ship today, find a way, care deeply, and own it completely. Come shape the future of legal work with us.

What You'll Do

Lead and Scale Product Marketing

• Manage, mentor, and grow the PMM team; set strategy and operating rhythm
• Drive cross-functional alignment with Product, Sales, CS, RevOps, and Marketing

Shape Product Strategy and Roadmap

• Use customer, market, and competitive signals to influence roadmap and priorities
• Bridge external market dynamics and internal product decisions

Own Positioning and Narrative

• Define differentiated messaging across product lines, segments, and channels
• Tie product positioning into the broader Legal AI category narrative

Run Go-to-Market

• Build cross-functional launch plans with repeatable frameworks and go/no-go recommendations
• Own ICPs, value props, segment messaging, and in-product messaging strategy

Own Pricing and Packaging

• Lead pricing, packaging, and monetization strategy across all tiers
• Leverage research, usage data, and competitive insight to guide decisions

Sales and CS Enablement

• Deliver talk tracks, decks, competitive briefs, and training programs
• Partner with Sales leadership on deal strategy and positioning

Customer, Market, and Competitive Intelligence

• Run structured customer insight and win/loss programs
• Turn findings into actionable GTM, pricing, and deal strategy adjustments

Category Leadership

• Lead analyst engagement, competitive positioning, and external thought leadership

Revenue-Driving Content

• Oversee case studies, ROI stories, and full-funnel proof points with Brand and Demand Gen

Measure and Optimize

• Define PMM metrics tied to revenue, adoption, and win rate; use data to refine strategy continuously

Build the PMM Team and Operating System

• Define org structure, hire and coach PMMs, and establish scalable systems and processes

What You Bring

• 10+ years of B2B SaaS product marketing experience, ideally selling to lawyers
• Experience leading PMMs or managing a PMM function
• Strong background in pricing, packaging, and monetization strategy
• Proven ability to develop clear, differentiated messaging in complex markets
• Experience in marketing technical or AI-driven products
• Strong partnership instincts with Product, Sales, and CS
• Excellent writing, editing, and executive communication skills
• Ability to build structure, clarity, and process in fast-moving environments
• Hands-on and strategic, with a bias toward action and accountability
• High-growth, start-up experience

A Note On Pace

We're building something new in a once-in-a-generation shift in technology and the legal industry, so we move at a relentless pace. We expect urgency, ownership, and good judgment even when things aren't perfectly clear. If you need structure and consensus to do your best work, this isn't the right place for you. If you thrive in ambiguity and growth, work with intensity, and want real responsibility, keep reading. We're excited to meet you.

How We Work Together

GC AI is a distributed company with team members across North America, and soon Europe. We believe that because our business is AI, human connection matters more, not less. We invest in bringing people together through our hub model: regular coworking sessions, customer dinners, team and company offsites. If you're in a location without an office, expect up to 10% travel (and more for customer-facing roles).

Team members in the San Francisco Bay Area and Provo, UT (within 50 miles of the office) work together on Tuesdays, Wednesdays, and Thursdays. As we grow, we plan to establish permanent offices in more hub cities, and we will look to our team members to help build that in-person culture. We currently hire across the United States and Canada.

Equal Opportunity Employment

GC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. #LI-GCAI

Fraud Notice to GC AI Applicants

To protect yourself against phishing and recruitment fraud, please note that GC AI only accepts job applications through our official careers page at and through sponsored jobs on LinkedIn. All legitimate communication from our team regarding job opportunities will come from a GC AI team member with a @ gc.ai or @ getgc.ai email address.

GC AI will never:

• Refer you to external websites to apply
• Conduct interviews over email, chat platforms, or messaging apps
• Ask you to provide payment or purchase equipment
• Request personal or financial information such as your mailing address, social security number, credit card numbers, or banking information during the application process

Examples of fraudulent email addresses:

• View email address on click.appcast.io
• View email address on click.appcast.io
• Any email address ending in @ gmail.com, @ yahoo.com, or other free email services

If you are contacted by someone claiming to be from GC AI via an unofficial channel or from a suspicious email address, please do not share any information. Mark the communication as "phishing" or "spam" and do not respond.