Director of Product Marketing
KADENCE
Kadence is on a hypergrowth path, building the category-defining workplace operations platform of the future. We're hiring a Director of Product Marketing to lead the Product Marketing team while staying hands-on, owning positioning, launches, competitive strategy, and enterprise-ready GTM execution.
What you'll do- Own category-leading positioning & messaging that resonates & converts with decision makers in the upper mid-market/enterprise.
- Collaborate with the wider Kadence teams on product launches and related messaging end-to-end
- Lead competitive strategy: intel, battlecards, win themes, deal debriefs, and sales plays.
- Expand Sales & CX enablement (pitch/demo narrative, ROI stories, objection handling, training) and build content based on real customer insights.
- Partner deeply with Engineering, CX, and Leadership to influence the product roadmap and align on execution.
- Collaborate with PR/Comms, analysts, and social/content to amplify POV, launches, and customer proof.
- 6-10+ years in B2B SaaS marketing with 3+ years in Product Marketing, including ownership of positioning, messaging, launches, and enablement.
- Proven success marketing to upper mid-market / enterprise buyers (multi-stakeholder deals, longer cycles, procurement/security/IT considerations).
- Demonstrated competitive, category-leader mindset: you've built competitive intel, battlecards, uncovered win/loss themes, and improved win rates in head-to-head deals.
- Strong cross-functional collaboration with Product + Engineering, Sales, CX/CS, and Executive Leadership; able to influence without heavy process or authority.
- Exceptional communication: crisp storytelling, strong executive presence, and high-quality writing for internal enablement and external narratives.
- Metrics-driven operator: can define success metrics (pipeline influence, conversion, win rate, adoption/activation, retention/expansion) and iterate based on results.
- Experience in workplace tech (space/desk/room booking, workplace ops, IT/CRE/Facilities/HR tech) or adjacent enterprise SaaS categories.
- Experience partnering with or running Analyst Relations and PR/Comms motions (briefings, narratives, launch coverage).
- Experience collaborating closely with Social Media/Content to turn product POV and launches into consistent market visibility.
Vacancy posted 1 day ago
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