Director of Marketing Ford Credit Bank Job listing

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

The Ford Motor Credit Company team helps put people behind the wheels of great Ford and Lincoln vehicles. By partnering with dealerships, we provide financing, personalized service and professional expertise to thousands of dealers and millions of customers in over one hundred countries around the world.

The Ford Motor Credit Company (“Ford Credit”) has received the regulatory conditional approval to form Ford Credit Bank("the Bank") to be headquartered in Salt Lake City, Utah.

The Bank will create innovative and simplified banking solutions to help customers across the country finance the purchase of new Ford vehicles, parts, accessories, EV Infrastructure and software and will accept deposits with competitive rates on FDIC-insured savings accounts and certificates of deposit. The Bank will be a direct and wholly owned subsidiary of Ford Credit, an indirect wholly owned subsidiary of Ford Motor Company (“Ford”).

The people of Ford Credit have a 60-year commitment to helping put people behind the wheels of great Ford and Lincoln vehicles. By partnering with dealerships, we provide financing, personalized service, and professional expertise to five thousand dealers and more than four million customers in over 100 countries around the world. The proposed Bank will be a strategic addition to Ford Credit and is key to providing the capabilities needed to meet the financing expectations of Ford customers.

If you’re customer-focused, driven and seeking the opportunity to experience exciting challenges and growth, look no further. The successful candidate will be a member of an exciting and dynamic team of banking professionals who would have the opportunity to stand up and begin the operations of the de novo Bank. New employees hired by the bank will initially be Ford Credit employees. Once the bank is formally established, these employees may be transferred to the new bank.

Come help build a better world, where every person is free to move and pursue their dreams. Ford was built on the belief that freedom of movement drives human progress. It’s a belief that has fueled our passion to create great cars and trucks. And today, it drives our commitment to become the world’s most trusted mobility company, designing vehicles for a smart world that helps people move more safely, confidently, and freely. Ford is experiencing significant business transformation in an ever-changing digital world. We are dedicated to delivering distinctive products and solutions, having an “always on” relationship with customers and continuously improving our user experience.

In This Position…

Ford Credit Bank is seeking a strategic and execution-focused Marketing Communications Manager to lead the development and delivery of integrated marketing initiatives for our digital banking products and services. This role will drive end-to-end marketing communications—spanning digital channels, campaigns, and customer journeys to increase brand awareness, customer acquisition, engagement, and retention.

The ideal candidate brings a strong background in deposit digital bank marketing, with a deep understanding of fintech ecosystems, digital customer behavior, and performance-driven marketing strategies.

What you'll do...

• Develop and execute comprehensive marketing communications strategies aligned with business goals for digital banking offerings (e.g., mobile banking, online accounts, digital, deposits, lending, payments).
• Define messaging frameworks and value propositions that differentiate digital products in a competitive fintech landscape.
• Partner with product, growth, and analytics teams to align marketing strategies with product roadmaps and customer insights.

Campaign Execution

• Lead end-to-end execution of integrated campaigns across digital channels including web, mobile, email, social media, paid media, and in-app communications.
• Manage campaign calendars, prioritize initiatives, and ensure timely delivery of high-quality marketing assets.
• Continuously optimize campaigns through A/B testing, personalization strategies, and data-driven insights.

Content & Messaging

• Oversee the creation of compelling, customer-centric content tailored for digital-first banking audiences.
• Ensure consistent brand voice and messaging across all digital touchpoints.
• Collaborate with internal teams and external agencies to produce high-impact creative assets.

Digital & Performance Marketing

• Drive performance marketing initiatives focused on acquisition, onboarding, and engagement.
• Utilize data analytics to track KPIs such as conversion rates, customer acquisition cost (CAC), lifetime value (LTV), and engagement metrics.
• Optimize marketing funnel performance through targeting, segmentation, and channel mix improvements.

Cross-Functional Collaboration

• Work closely with product management, UX/UI, compliance, legal, and customer experience teams to ensure seamless and compliant communications.
• Act as a key liaison between marketing and digital product teams.
• Manage the marketing technology stack (e.g.) CRM, attribution, customer data platform) in partnership with product and engineering teams.

Compliance & Governance

• Ensure all communications meet regulatory and compliance standards within the bankingindustry.
• Maintain governance of brand and messaging guidelines.

You'll have...

Required Experience

• Bachelors or equivalent combination of relevant education and experience
• 7+ years of marketing communications experience, with direct experience in deposits, digital banking, fintech, or financial services.
• Proven track record of leading successful digital marketing campaigns for financial products or services.
• Strong understanding of digital channels, customer journeys, and deposit marketing automation platforms.
• Experience marketing both deposit and lending products across consumer and commercial segments.

Skills & Expertise

• Expertise in digital marketing, campaign management, and performance optimization.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent written and verbal communication skills.
• Familiarity with regulatory requirements in banking communications.
• Strategic thinking with strong execution capabilities
• Customer-centric mindset with deep digital awareness
• Collaborative and cross-functional leadership

Even better, you may have...

• Deep understanding and experience of deposit inflows and outflows specific to a digital bank.
• Ability to raise deposits to meet the bank's asset needs.
• Experience working closely with the bank's ALCO committee to help set pricing for the bank's deposits goals.
• Experience working with the federal regulatory agencies representing the bank during exams and responding to inquiries
• Experience with deposit product aggregators
• Experience with mobile-first or app-based banking platforms
• Knowledge of CRM systems and marketing automation tools (e.g., Salesforce, Adobe).
• Experience working in a fast-paced, agile environment

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call View phone number on click.appcast.io.

This position is leadership level 5 and ranges from $141,700-$268,300.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

Immediate medical, dental, vision and prescription drug coverage

Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more

Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more

Vehicle discount program for employees and family members and management leases

Established and active employee resource groups

Paid time off for individual and team community service

A generous schedule of paid holidays, including the week between Christmas and New Year's Day

Paid time off and the option to purchase additional vacation time.

This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid#LI-FordCredit#LI-MN1