Regional Sales Manager - Southern Region

Regional Sales Manager - Southern Region (Texas or Missouri Based)

Company: Anderson‑Negele (A Ralliant Company) Department: Sales Travel: Up to 60% - car travel Locations: Southern Region – Ideal: TX, MO, LA, KS, OK, AR

Purpose of the Position

The Regional Sales Manager (RSM) drives aggressive revenue growth for Anderson‑Negele's sanitary instrumentation portfolio by developing strategic channel partners, engaging end‑users, and expanding market share within the Southern US (Texas, Louisiana, Arkansas, Oklahoma, Kansas, Missouri) territory.

This role represents a brand known and trusted across the dairy and beverage supply chain—one that processors rely on for hygienic measurement accuracy, operational uptime, and regulatory compliance. You are the face of the company in your region, partnering closely with processors, OEMs, integrators, distributors, and engineering firms to solve real production challenges.

Essential Responsibilities:

Customer & Channel Engagement

• Call on engineers, plant managers, quality teams, integrators, OEMs, and distributors to provide application guidance, product selection support, and process‑optimized solutions.
• Conduct on‑site trainings, lunch‑and‑learns, plant walk‑throughs, and system application reviews.
• Strengthen and expand relationships with channel partners, ensuring coverage, capability, and performance aligned to revenue targets.

Territory Growth & Sales Execution

• Deliver year‑over‑year sales growth by increasing penetration within existing accounts and opening new strategic opportunities.
• Develop and execute a territory business plan that outlines sales objectives, key accounts, new targets, and regional industry trade shows.
• Maintain an accurate CRM pipeline and forecast through Salesforce, monitoring funnel health and conversion rates.

Collaboration & Product Expertise

• Work cross‑functionally with Marketing, Product Management, Engineering, and Customer Service to design solutions, and deliver winning project proposals.
• Provide market feedback on competitive activity, emerging applications, and product improvement opportunities.
• Position Anderson‑Negele as the preferred sanitary instrumentation partner through differentiated value: reliability, hygienic design, application‑specific solutions, and world‑class support.

Requirements & Qualifications:

Education & Experience

• Bachelor's degree in engineering, food science, business, or related field preferred.
• Minimum 7 years of technical sales experience, ideally in sanitary processing, food & beverage production equipment, or process automation.
• Experience managing distributors, OEMs, integrators, and rep networks with >$10M annual revenue territory responsibility.

Technical & Professional Skills

• Working knowledge of sanitary processing environments (CIP/SIP, hygienic design, dairy & beverage plant operations).
• Strong ability to read and interpret P&IDs, spec sheets, process diagrams, and industry compliance standards.
• Highly effective communicator—capable of engaging engineers and executives alike.
• Strong organizational skills with ability to manage shifting priorities in a fast‑moving environment.
• Advanced user with Salesforce CRM and Microsoft Office (Excel emphasis).

Travel

• Up to 60% travel within assigned region (car travel).

What Makes You Successful Here:

You thrive in this role if you are:

• Application‑minded – You naturally diagnose process problems and identify better instrumentation solutions.
• Customer‑obsessed – You understand dairy and beverage operations and build trust through service and credibility.
• Self‑driven – You own your territory, operate with autonomy, and consistently deliver growth.
• Data‑oriented – You use metrics, pipeline health, and process discipline to drive performance.
• Hands‑on – You're comfortable in sanitary processing environments and love solving real production challenges.
• Resilient & competitive – You enjoy winning, you push through rejection, and you elevate those around you.

Why Join Anderson‑Negele:

• Industry leadership: Our sanitary products are engineered specifically for food, dairy, beverage, and life sciences—not repurposed from industrial designs.
• Ralliant advantage: Backed by world‑class precision technology and business systems that foster continuous improvement and innovation.
• Mission‑driven: You help processors deliver safer, higher‑quality food and beverages to millions of consumers.
• Career growth: A place where driven professionals can shape the future of sanitary measurement technology.
• Impact: Your work will directly grow strategically important U.S. territories with high market potential.