Marketing and Social Media Coordinator

Marketing and Social Media Coordinator Position Overview The Marketing & Social Media Coordinator is responsible for executing the restaurant’s local marketing strategy through social media content creation, campaign planning, and in-store promotions. This role owns the creation of photo and video content while ensuring all materials align with Chick-fil-A brand standards and voice. This role works very closely with the Sales and Brand Growth Director as needed in growing and executing sales strategies for the restaurant. Key Responsibilities Social Media Management & Content Creation Plan, create, and schedule engaging content for Facebook and Instagram Capture and produce high-quality photos, videos, and Reels in-store Edit video content for short-form platforms (Reels, Stories, etc.) Write captions that reflect brand voice, hospitality, and community focus Stay current on social media trends and apply them appropriately within brand guardrails Monitor comments and messages, responding in a timely and professional manner Track engagement and performance to optimize future content Content Production (Photo & Video) Regularly shoot content inside the restaurant (guests, team members, food, events) Stage and style food and environment shots to maintain brand quality Edit content using mobile apps or software (light editing, transitions, captions) Build a content library for ongoing and future use Design & Marketing Materials Design promotional materials using Canva (flyers, digital graphics, signage) Ensure all visuals follow Chick-fil-A brand guardrails (fonts, colors, tone, imagery) Prepare and print in-store marketing materials Marketing Calendar & Campaign Execution Collaborate with leadership to build monthly marketing calendars Execute campaigns for promotions, events, and seasonal initiatives Ensure timely rollout of all marketing materials and messaging Event & Community Marketing Support and attend in-store events (Family Nights, promotions, giveaways) Capture live content during events for social media use Coordinate signage and promotional materials for events Brand Standards & Compliance Maintain strict adherence to Chick-fil-A brand guidelines Ensure all messaging reflects company values and a guest-first mindset Protect brand integrity across all platforms Qualifications Experience creating and managing social media content for a business or organization Strong skills in photo and video capture using a smartphone or camera Basic video editing skills (Reels, short-form content) Proficiency in Canva or similar toolsStrong written communication and attention to detail Organized, proactive, and able to manage multiple deadlines Preferred Qualifications Experience with short-form video trends (Instagram Reels, TikTok-style content) Basic photography composition and lighting knowledge Experience in restaurant or local marketing Success Measures Consistent stream of fresh, high-quality photo and video content Social media that feels current, engaging, and on brand Strong guest engagement (comments, shares, participation in events) Seamless execution of monthly marketing campaigns and events Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities. #J-18808-Ljbffr Chick-fil-A