Paid Media Specialist (In-Office)

Paid Media Specialist Berkshire Hathaway Automotive is one of the nation's largest groups of affiliated dealerships, providing many opportunities for our family of employees. We are currently seeking a Paid Media Specialist to collaborate with our industry-leading marketing team in the management of paid digital marketing campaigns for the nationwide group of automotive dealerships. This position is full time and onsite at our new state-of-the-art Headquarters, located in Cypress Waters in Irving, Texas. Benefits Competitive compensation Brand new state-of-the-art HQ Career growth opportunities and Professional Development Medical, vision, and dental coverage Paid vacation and Holidays 401(k) with company match Responsibilities Managing large budgets for multiple dealerships and different campaign types on multiple platforms including Google Ads, Microsoft Ads, Meta, YouTube and Others. Directly building effective Meta / Paid Search campaigns in the appropriate channel platform Managing Remarketing/Display campaigns in Google Display Network and Social platforms Continuously strive to improve account performance and advertising efficiency through campaign optimization and A/B testing Conducting, measuring, and implementing the results of A/B tests Keeping up with the latest digital advertising industry developments Proactively consult with dealership representatives to recommend new campaign opportunities, budget changes and to scale existing campaigns to drive traffic growth Preparing and delivering digital marketing performance reviews with dealership stakeholders Performing traffic analysis in Google Analytics related to paid digital traffic and other sources / mediums Acting as one of our resident digital marketing experts Qualifications Education and/or Experience: Bachelor's degree preferred, equivalent experience accepted Up to 3 years of experience managing paid digital campaigns preferred Working experience directly managing paid advertising via search and social media platforms preferred Experience working with project management platforms similar to Asana and Monday. Google Ads, Microsoft Ads and Google Analytics certification required within 30 days; current certifications preferred Skills/Knowledge: Basic knowledge of Microsoft Excel Basic knowledge of all other Microsoft Office programs Working knowledge of Google Analytics or similar analytics platform Working knowledge of Google Ads or other advertising platforms preferred Mathematically inclined Excellent communication skills, both written and verbal *All potential employees must pass pre-employment testing including a background check and drug screen #J-18808-Ljbffr