VP Strategy Director, Engagement

Agency:

Omnicom Precision Marketing

Job Function:

Strategy and Planning

Job Subfunction:

Strategy

Job Description:

MRM is part of theOmnicomPrecision Marketing activation practice.This practice integrates CRM platform expertise, journey management, and first-party data capabilities with creative excellence and performance capabilities, enablingOmnicomto deliver intelligent activation across the full funnel with data-driven decisioning at scale to help clients move faster and deliver more connected customer experiences.MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialized capabilities drive relationship lifetime value and span CRM, Customer Experience, and Commerce with data and martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market. For more information, please visit

The Role
MRM is seeking a VP Strategy Director, Engagement to join our strategy team in the health practice. This individual will be the day-to-day lead for both HCPs and patients for a pharmaceutical brand. This role will report into the SVP, Engagement and Social Strategy.

RESPONSIBILITIES:
The VP Strategy Director, Engagement is responsible for:

Leading engagement strategy development and application including:

Empathetically understanding the HCP and patient journeys, including key moments, and developing relationship maps

Omnichannel ecosystem development, including content, social, CRM, and channel strategies

Proactively identifying the key problems to be solved, key opportunities to be captured, and key goals to be delivered on with clarity

Producing insights that fuel ideas

Crafting tatical briefs that stimulate creative teams as well as partner with creative to ensure work is on strategy and meets client objectives

Partnering with the client's technology vendors and making strategic recommendations to inform technology decisions, in collaboration with MRM's technology team

Ensuring strategies are delivering on client goals and providing input into measurement and optimization, in partnership with our data and other teams

Manage and mentor junior strategists on the business

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Specific strategy territories include:
HCP and patient insights

Target definition and segment prioritization

Personas

Go-to-market strategy

Communications plan across paid/owned/earned throughout the journey

Inclusive of content, social, and other channels

Media planning, in partnership with the media agency

Experience

Strategic principles and experience design informed by insights

Application and activation

Input into CX design

Employee engagement communications

Creative communications

REQUIREMENTS:

An integrated strategist, with strong HCP, patient, and experience strategy background

Proven ability to work at macro (strategic principles) and micro (strategic input to UX development) levels

Understanding of and ability to work with brand strategy, content strategy, social strategy

Omnichannel ecosystem development experience across paid, owned, earned and ability to work with media partners

Talent at working with Creative partners from brand design to UX

Ability to work with technology partners

Understanding of performance and ability to work with data and analytics

8+ years directly related experience

Bachelor's degree in a relevant area

Exceptional communication skills — on the page and in presentation

Curiosity, passion, collaborative spirit, optimism to find the answer, work ethic to deliver

$150,000-$190,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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