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Advertising Project Manager

Adweek

Advertising Project Manager Hybrid in Hartford, 3 days a week 6 months with potential to extend an additional up to 12 months based on meeting/exceeding performance criteria. Job Summary The Project Manager will collaborate closely with the Enterprise Integrated Marketing (EIM) team to drive the successful execution and delivery of marketing initiatives across multiple business units, including Enterprise, Business Insurance, Bond & Specialty Insurance, and Personal Insurance Marketing. This role is crucial to ensuring seamless integration within the EIM team, driving successful end-to-end execution and delivery of high volume, fast paced, medium-to-high complexity projects, ensuring they are delivered on time, within budget, and meet the highest quality standards. The Project Manager has intermediate‑level project management skills, enabling them to lead a diverse portfolio of projects from initiation through to completion. With limited supervision, this role will oversee all aspects of project planning, resource coordination, risk management, and cross‑functional team alignment, ensuring the successful execution of integrated marketing initiatives across all channels, including creative, digital, print, video, media, and more. This role is ideal for an experienced project manager who thrives in a fast‑paced marketing environment and is eager to drive the successful execution of impactful marketing initiatives. Key Responsibilities Project Leadership & Execution Drive the day‑to‑day project management for a variety of marketing initiatives, ensuring seamless communication and integration between EIM team members, cross‑functional teams, and stakeholders. Responsible for the development and active management of project plans and timelines in close partnership with channel leads, working teams, and stakeholders. Effectively manage resources to meet project timelines, delivering marketing initiatives on time and upholding quality standards. Establish and maintain clear objectives, deliverables, and deadlines, ensuring adherence while adapting to changing project needs. Ensure timely completion of marketing projects while remaining flexible and finding solutions within the timeline to still meet agreed upon major milestones. Proactively identify potential risks or challenges to project success and develop mitigation strategies to address them. Escalate issues as necessary to leadership and drive solutions to keep projects on track. Cross Functional Collaboration & Stakeholder Alignment Drive alignment across cross‑functional teams, ensuring all project requirements, expectations, and objectives are clearly understood and met. Communicate project deliverables and priorities to cross‑functional stakeholders to gain their alignment and required resources. Keep key stakeholders apprised of project status and progress, including timelines, status, and key milestones. Foster a collaborative working environment within EIM and cross‑functional teams to ensure the smooth execution of projects. Lead status meetings with cross‑functional teams. Desired Attributes Project Management Accountability Proven ability to manage multiple marketing campaigns and creative projects concurrently. Intermediate experience managing creative, digital, and event‑based marketing projects. Strong ability to review project briefs and ask the right questions for clarity and alignment. Experience developing end‑to‑end project timelines with clear deliverables and assumptions. Understanding of scope and change management principles. Proficiency in risk identification, communication, and mitigation strategies. Ability to manage and prioritize multiple projects with shifting and competing priorities. Leadership & Communication Comfortable leading teams through project lifecycles with minimal supervision. Confident in leading teams through all stages of project execution. Proactive and driven, with the ability to guide teams toward common solutions. Strong relationship‑building skills and team‑player mentality. Demonstrates ownership and accountability in all tasks. Ability to foster collaboration and alignment across teams. Skilled in negotiation and influencing decision‑making. Self‑starter with a positive attitude. Functions independently but escalates appropriately when unable to reach a solution with peers. Problem‑Solving Ability to identify challenges and present actionable solutions related to project scope, timeline, budget, and deliverables. Understands how to tailor and flex process to provide solutions to proactively facilitate a project. Composed under pressure and adept at problem‑solving in dynamic environments. Flexibility to adapt processes for efficient project facilitation. Critical thinker with a solution‑oriented mindset Required Qualifications 2 years of project management experience required. High School diploma or equivalent. Preferred Qualifications Bachelors degree in Marketing, Business, or a related field. 5 years of project management experience within an advertising or marketing setting Experience managing others and/or project teams. Certification in Project Management (e.g., PMP, CSM). Strong organizational skills with the ability to manage complex project schedules and coordinate cross‑functional teams. Strong understanding of creative development, digital marketing, omnichannel planning, and program management. Strong problem‑solving skills and a proactive approach to managing challenges. Excellent written and verbal communication skills, with the ability to clearly articulate project goals and progress to a variety of stakeholders. Experience with project management software/tools (e.g., Asana, Monday.com, Smartsheet, Workfront is the preferred platform). Proficient in Excel, Word, Outlook, Teams, etc. #J-18808-Ljbffr Adweek

Vacancy posted 4 days ago
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