Director, Customer Experience

Director, Customer Experience True Classic is hiring a Director, Customer Experience to own the entire customer experience across every channel we sell on Shopify (DTC), TikTok Shop, Amazon, wholesale, and retail. This role is accountable for how every customer feels after they meet us: the resolution of every question, the speed of every reply, the consistency of every interaction, and the loyalty we earn on the other side of it. You'll set the vision for what world-class customer happiness looks like at True Classic and then go build and run it. This is an AI-native role by design. We're building the customer happiness function of the future a blend of in-house-built automation and best-in-class external tooling that lets us resolve faster, personalize deeper, and care at a scale that wasn't possible a few years ago. You should be the kind of operator who reaches for technology to solve a customer pain point before you reach for headcount and who knows exactly when to let a human take over. All of True Classic's roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and sales and marketing channels. This role will have impact across DTC, retail, wholesale, marketplaces, and emerging channels, ensuring strategic alignment and executional rigor across the enterprise. Areas of Accountability Vision, Strategy & Standards Set the vision for what customer happiness means at True Classic, and translate it into a clear, measurable operating plan the team can execute against. Run the function on three dimensions in strict priority order Quality first, Speed second, Cost third so every metric and trade-off ladders into one of the three, and we never trade down the order. Define the experience standards tone, response times, resolution quality, and policy that apply consistently across DTC, TikTok Shop, Amazon, wholesale, and retail, held to a Ritz-Carlton / Nordstrom-level bar. Own the customer happiness roadmap: where we invest, what we automate, what we build, and what we fix next, prioritized by customer and business impact. Be the internal voice of the customer bring the truth of what customers are experiencing into the rooms where decisions get made. AI, Automation & Tooling Build and run an AI-native customer happiness function combining best-in-class external platforms (Kodif, Gorgias) with in-house-built automation and agents. Drive autonomous resolution: stand up AI agents that don't just answer questions but take action process refunds, generate return labels, track and update orders while protecting the quality and warmth of every interaction. Deploy AI and automation across the whole journey triage and routing, agent assist, RAG-powered knowledge, and returns/refund automation and move each from pilot to production with clear governance and guardrails. Treat AI as operational infrastructure, not a novelty: deploy it deliberately, govern it carefully, and scale it intentionally. Know when to automate and when to escalate, when to trust the model and when to trust the human. Own the customer happiness tech stack end-to-end helpdesk (Gorgias), AI automation (Kodif), Shopify, Klaviyo, and the integrations that connect them and continuously raise the bar on what it can do. Build the measurement layer that proves it's working: deflection and autonomous resolution rates, cost-per-ticket, throughput per hour, and the quality scores that keep automation honest. Support Operations & Order Management Run world-class day-to-day support across every channel customers reach us on email, SMS, iMessage, live chat, social DMs (Meta Facebook and Instagram), TikTok Shop, Amazon messaging, and voice all flowing into Gorgias as one queue, one set of standards, one team, to clear SLAs for response and resolution. Own the post-purchase moments that matter most: order tracking, lost-shipment investigation, returns, exchanges, refunds, and replacements handled fast, fairly, and on-policy. Set escalation tiers and protocols so the right issues reach the right people quickly, and own high-priority escalations personally when they count. Make support proactive, not reactive surface and resolve issues (shipping delays, at-risk orders) before the customer has to ask. Own the knowledge base and FAQ (e.g. Notion) so customers and agents human and AI always work from one accurate, current source of truth. Hold every interaction to True Classic's brand, quality, and compliance standards, including data privacy across geographies. Channel & Experience Consistency Own the customer experience across all sales channels Shopify (DTC), TikTok Shop, Amazon, wholesale, and retail across all product categories and all geographies. Harmonize policy, voice, and service levels across channels that run on very different rails, so customers get one consistent True Classic experience wherever they buy. Extend the mandate up the funnel: improve pre-purchase and consideration-stage experiences (fit, sizing, product questions) that drive conversion pre-purchase conversion assist and reduce avoidable contacts downstream. Partner with channel owners to make sure on-platform experiences Amazon messaging, TikTok Shop support, retail service standards reflect True Classic's care and quality. Team & BPO Leadership Lead, coach, and grow a blended team of onshore and offshore team members, plus BPO partners across multiple markets. Build the systems that make a distributed team great: knowledge bases, QA frameworks, performance standards, staffing and coverage models, and clear escalation paths. Manage BPO relationships end-to-end onboarding, training, quality, and performance and hold partners to True Classic's standards as if they were in the building. Plan for peak: build the capacity, staffing, and automation to deliver through BFCM, Prime Day, product launches, and every high-volume moment without dropping the experience. Ratings, Reviews & Reputation Own the customer's public voice. Manage ratings and reviews across every place True Classic shows up on-site product reviews (Okendo), Amazon, Google, Trustpilot, the App Store, social, and the long tail of review sites and forums. Build the systems to monitor, respond to, and escalate reviews at scale protecting the brand's reputation while turning unhappy customers into resolved, retained ones. Drive review volume and quality: design the post-purchase flows and incentives that earn more honest, positive reviews, and lift average rating across channels over time. Feed review and ratings signal into the insight-and-action loop, so what customers say publicly drives the same product, fit, and experience fixes as what they tell us privately. Set the standards and playbooks for review response tone, speed, and escalation and hold onshore, offshore, and BPO teams to them. True Classic Insiders (Loyalty) Own True Classic Insiders, our loyalty program its strategy, performance, and roadmap. Use loyalty as a retention and advocacy engine: design the rewards, tiers, and experiences that turn satisfied customers into repeat buyers and word-of-mouth advocates. Connect loyalty to the rest of the customer happiness function and to Marketing, so program members feel recognized at every touchpoint. Insight & Action Systems Own the customer happiness scorecard: CSAT, NPS, CES, first-contact resolution, response and resolution times, contact rate, cost-per-ticket, throughput per hour, refund save rate, and revenue generated in support conversations and their connection to retention and LTV. Build the systems that capture customer signal at scale support conversations, feedback, reviews, returns reasons, and behavior and turn it into structured, trustworthy data. Run the analysis, draw the insight, and make clear recommendations: what's driving contacts, where the experience is breaking, and the highest-impact pain points and opportunities to go after. Close the loop on two levels: resolve the individual issue fast (inner loop), and build the cross-functional systems that route systemic insight to Product, Merchandising, Operations, and Marketing and drive it through to a