Content Strategist

Our client is a Fortune 500 financial and payments technology company that leads the industry in innovation, scale, and service.
They are now looking to add to their team and hire a " Market Research Analyst IV / Senior Content Strategist". This role will be 100% Remote

Principal Content Strategist

• We're seeking an experienced and dynamic Senior Content Strategist to join our growing Content Strategy team. In this role, you'll take part in building a video- and interactive content program from the ground up to serve our restaurant (both SMB and enterprise) customers. Reporting to the Senior Director of Content Strategy, you are a creative, data-driven storyteller who is excited to help grow the client's brand awareness and build trust at scale with our restaurant customers through strategic content across an array of channels.
• You'll have the opportunity to shape our new brand program by creating compelling content that fuels memorable campaigns. From thought leadership video podcasts to scroll-stopping webinars to insightful case studies, video and interactive content plays an important role in our wider go-to-market strategy. You'll work closely across our incredible revenue marketing organization, and cross-functionally with other teams within the client's and its partners, to conceptualize and execute high-quality content that helps our SMB retail customers view us with trust and authority.

Who You Are:

• You're a principal content strategist at heart who's eager to manage the planning, coordination and delivery of our content focused on our SMB (that's small and medium-sized businesses) and enterprise restaurant segment. You'll be plugged in all across the revenue marketing team (and the rest of the business) to support our growth objectives by producing audience-first content that helps drive brand awareness, educate the market, nurture customers and influence pipeline.

What You'll Do:

• Develop and implement a comprehensive content strategy tailored to drive awareness and build trust with the client's audience of restaurants, stadiums and venues
• Identify new content topics through a variety of methods (customer interviews, competitive analysis, internal council of product marketers, sales leaders, & executives, etc.) using a journalist's instinct for a great story
• Plan and produce content, such as video podcasts, live event webinars, or interactive web pieces with internal partners and vendors.
• Create and manage a detailed editorial calendar, in alignment with our distribution teams, leveraging our organic social channels, paid campaigns and email marketing efforts
• Own our bi-weekly newsletters, which packages up all of our video content, blogs, interactive content and customer stories to ensure these valuable assets find their audience
• Interview internal and external SMEs, incorporating customer voices & proprietary data in our content to help it stand out from the pack
• Work within our webinar platform and CMS to ensure the entire registration, go-live, and post-event experience is smooth for attendees.
• Define and implement content models and schemas to standardize content structures, facilitating reuse and scalability
• Partner with Product Marketing to activate and execute on product launch campaigns and landing pages targeting Restaurants
• Map all content to the buyer's journey and align content plans with business goals
• Determine how to leverage AI tools to accelerate the velocity of our content creation and develop interesting new content formats for our audiences
• Measure, analyze, & report on content performance to inform future content trends. As we get more feedback from our audiences, you'll take that feedback and help the team refine our topics and messaging.
• Develop all content with an eye for updates, optimization and repackaging to reinforce our belief that content isn't 'set-it-and-forget-it'
• Keep a pulse on the latest content trends to stay ahead of the curve and and then beyond it

What You'll Need (Minimum Qualifications)

• 5+ years experience in content marketing, ideally for a tech company (bonus points for e-commerce or point-of-sale experience)
• Experience as a strategic thinker and rapport builder to drive cross-functional participation and enthusiasm about our content strategy program
• Experience with multiple varieties of content (video, webinar, written, interactive, etc.) and/or channels (social, email, campaigns, etc.)
• Top-notch research, communication and editing skills with strong instincts for a great story
• A strong editorial sensibility and the ability to balance AI-enabled insights with human creativity and judgment
• A 'campaign mindset' for all content created
• Proficiency in LinkedIn, Instagram, Facebook, Reddit and YouTube platforms (and maybe consider yourself TikTok-curious)
• Experience working directly with Sales, Product Marketing and Customer Success
• Keen ability to distill complex information down to easily understood and marketable content
• Fluency in revenue marketing basics like lead scoring, content-influenced pipeline and funnel stages
• Extremely well organized with managing editorial calendars and deliverables, with an impeccable attention to detail
• Ability to work in a fast-paced environment and comfortable acting with evolving information
• A desire to experiment, grow together as a high-performing team and put your unique stamp on something brand new

BONUS: Experience with Copy.AI, interactive content development tools like Ceros and managing a podcast

This is a remote position.


Compensation: $30.00 - $43.00 per hour


Who We Are

High Bridge is a bottom-up consulting firm with more than two decades of experience creating innovative solutions for the technology industry.

• We connect thoughtfully curated talent with reputable employers in our field.
• We partner with like-minded companies to bolster mutual success and understanding.
• We deliver results through strategic planning and meticulous project management.

At High Bridge, we believe that success is a measure of results and process, product and person. We are proud to bring integrity and humanity to the work that we do each day. Whether we're interviewing prospective associates, brainstorming with partners, or troubleshooting with vendors, we pledge our commitment to honesty, transparency, and good humor at every junction.

Careers

Are you passionate about technology? Do you believe in no finish lines? Are people and process the heel in your stride? High Bridge Consulting may be the next journey for you.

Here at High Bridge, our island is technology, but our village is human. We value a culture of authenticity, integrity, and creativity. We work smart, not hard, we look forward, not backward, and we love coming to work on Monday.

If you aren't afraid of heights, join us on our bridge.