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Campaign Manager

$50.07k - $66.36k

DigitasLBi

Campaign ManagerPublicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.The Campaign Manager owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Campaign Specialists. Campaign Managers train Campaign Specialists on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.ResponsibilitiesEffectively communicate digital strategies and rational for tactical approaches for each campaignExecute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectationsOversight of larger and more strategic accounts and client relationshipsDevelop, grow, and maintain relationships with AOD customers through exceptional client serviceFormulate proposals for new client opportunitiesManage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launchPartner with Analytics team on campaign measurement reporting and insights generationProvide regular insights to clients detailing performance, campaign optimizations, and new opportunitiesWork with media partners to ensure accurate platform implementationTroubleshoot issues on all pre-production and live campaignsOversee campaign QA processProvide monthly auditing reports to Agency partners and actualize bill/pay systems when applicableLead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaignsAttend client meetings, as neededParticipate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performanceQualificationsFour-year college degreeMust have 2+ years of experience in bid management, campaign management/optimization, or digital media operationsClient facing experience with the ability to identify risks and effectively manage through issuesUnderstanding of traditional and interactive media planning elementsProficiency in Microsoft Office solutionsStrong analytical thinking and mathematical skillsExcellent communication and writing skillsStrong project management skillsStrong desire to contribute to a teamOur Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.Compensation Range: USD $50,065.00 - USD $66,360.00/Annually.

Vacancy posted 4 days ago
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