Senior Manager, Digital Media - CRM Operations

Lead execution of digital media strategies by developing and communicating business plans aligned with operational priorities Oversee multiple projects, managing resources, schedules, and risks to ensure timely delivery and regulatory compliance Mentor and develop team members through coaching, performance evaluations, and recognition Analyze data and metrics to evaluate campaign effectiveness and identify improvement opportunities Implement quality enhancement processes Collaborate cross-functionally to integrate strategic initiatives, remove barriers, and drive continuous improvement in digital media operations Promote adherence to company policies, ethical standards, and operational excellence Lead CRM and Lifecycle platform innovation with AI and support end-to-end campaign management across email, push notifications, and in-app messaging Requirements Bachelor's degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field, or 5 years’ experience in marketing or related field Proven expertise in CRM Marketing, CRM Operations, campaign management, and digital marketing operations Strong team, operations, and process management skills Demonstrated ability to lead and motivate teams through mentorship, coaching, and performance management Experience managing complex projects Effective decision-making and process improvement capabilities Proficiency in customer relationship management Experience with CRM B2C platforms such as Braze and Salesforce Marketing Cloud (SFMC) Ability to collaborate with cross-functional partners Adaptability to evolving business needs Commitment to continuous learning and operational excellence Core Competencies Demonstrates expertise in CRM Marketing and Operations, with a strong focus on campaign management and digital marketing strategies. Proven ability to lead teams, manage complex projects, and drive continuous improvement in digital media operations. Highest-signal resume keywords CRM Marketing Campaign Management Digital Marketing Operations Project Management Team Leadership ATS Optimization Keywords Hard Skills Data Analysis Quality Enhancement Processes Process Improvement Performance Management Resource Management Soft Skills Mentorship Collaboration Decision-Making Adaptability Coaching Industry Keywords Digital Media Strategies Operational Excellence Regulatory Compliance Cross-Functional Collaboration Continuous Learning Tools & Technologies Braze Salesforce Marketing Cloud CRM B2C Platforms Email Campaign Management Push Notifications #J-18808-Ljbffr Jobtailor