Staff Product Manager, Audience + Signal Optimization Platform

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

Audience management and signal optimization is the fuel that powers every paid social dollar HelloFresh spends. What events we capture, how we transform and model them, which audiences we activate, and what we tell Meta, TikTok, and Google to optimize for. These decisions are worth tens of millions of dollars annually and sit without a unifying framework today.

We are building a closed-loop growth system: signals feed models, models inform targeting and bidding, outcomes retrain models. This role owns the signal, audience, and data layer of that system end-to-end. You will architect the framework, run the experiments, prove the impact, and then scale the wins into production infrastructure that runs globally.

This is not a coordination role. We are looking for a product leader who defines the future of performance marketing at HelloFresh and builds the systems to make it real.

What you will own...

• Signal Strategy & Optimization Layer: Define and evolve the companys north star signal framework by capturing, transforming, and activating high-quality intent signals, shifting from lagging conversions to leading indicators while driving experimentation to improve platform learning and bidding efficiency.
• Audience Management Platform: Build and scale a first-party audience intelligence system, including advanced segmentation, automated audience creation, governance models, and real-time syncing infrastructure to enhance targeting precision and operational efficiency.
• Platform Signal Integrations (Meta, Google, TikTok): Own end-to-end signal integration strategies across major ad platforms, defining event hierarchies, optimizing signal quality and compliance, and shaping how algorithms interpret and act on company data.
• Closed-Loop Optimization System: Develop and manage a continuous Signal ? Model ? Decision ? Feedback loop, ensuring alignment between internal measurement and platform signals while enabling real-time optimization, model retraining, and incrementality validation.
• Cross-Functional Leadership: Act as the accountable owner across Product, Data Science, Engineering, and Marketing, influencing senior stakeholders and driving a test-and-learn approach that prioritizes evidence-backed innovation before scaling solutions.

You have

• 68+ years in Product Management, with meaningful experience in Ad-Tech, Growth, or ML-driven systems.
• Proven track record of owning 0?1 and 1?N platforms not just features with clear before-and-after business impact.
• Strong product intuition paired with analytical rigor: you can hold a strategic vision and a data model in your head simultaneously and know when to trust each.
• AI-native by default LLMs, AI coding assistants (Cursor, Copilot, or equivalent), and automation are part of your daily workflow, not aspirational tools.
• Hands-on experience with conversion tracking, signal transmission, and attribution: you have personally configured a CAPI integration, designed an event deduplication scheme, and engineered a signal hierarchy.
• Audience management depth: custom audience creation and syndication, lookalike seed design, lifecycle segmentation, first-party CRM-to-platform matching pipelines, and identity resolution.
• Privacy and compliance fluency: GDPR, CCPA, iOS signal loss, and their practical implications for signal coverage, audience eligibility, and match rates.
• Experience working with ML and Data Science teams on model-driven products: you can co-own model design, review feature engineering, and challenge modelling decisions with informed questions.

Youll get

• Competitive hourly rate, 401K company match that vests immediately upon participation, & team bonus opportunities
• Generous PTO and flexible attendance policy
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range $200,000$224,000 USD Colorado Pay Range $192,000$224,000 USD

This position is also eligible for the HelloFresh equity plan.

About HelloFresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Companys commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.

To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

• Europe: View email address on click.appcast.io
• APAC: View email address on click.appcast.io
• United States: View email address on click.appcast.io
• Canada: View email address on click.appcast.io