Senior Brand Strategist - Hybrid NYC

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect entrepreneurs with buyers around the world. As an Etsy employee, you'll tackle unique problems alongside talented coworkers committed to Keeping Commerce Human. We're large enough that you'll focus on meaningful, complex challenges, but small enough that you can make a rewarding impact

Do you believe you can change the marketing industry? We do at Etsy. Join our growing marketing organization where your contribution will make a big impact and positive difference in people's lives.

About the job:

Etsy is seeking a Senior Brand Strategist for our in-house Brand Strategy team. This role will report to the Director of Brand Strategy and will work closely with partners across Brand Marketing, Comms, Brand Creative Studio, Merchandising, and Product.

You will use data, trends, business and consumer research to develop brand messaging that drives both short-term wins and long-term brand perceptions. You will uncover powerful insights that break through and differentiate Etsy from competitors, champion creatively driven, culturally relevant marketing campaigns and guide teams to create more focused and cohesive messaging and creative execution across marketing channels.

This is a unique opportunity to work across and support many functions within the Etsy Marketing team and help build impactful strategies and frameworks that drive our business.

Responsibilities:

• Create strong messaging frameworks and strategies for our quarterly marketing strategy and cross-channel marketing campaigns
• Develop brand playbooks for key markets to be applied to campaign and cultural moments
• Lead comms planning for international markets, optimizing briefs from a cultural perspective to speak to a specific market
• Help create and present thoughtful and provocative creative briefs, brand POV and communications frameworks based on insights from consumer research, brand understanding and marketplace data
• Ensure Brand Positioning is meaningfully incorporated into all marketing and creative briefs and ensure existing Brand narratives are being applied across channels and brought to life in all creative executions
• Partner with cross-functional teams to create communications frameworks and hierarchies for integrated marketing campaigns
• Maintain a deep knowledge of category and competitive activity and keep a finger on the pulse of existing and emerging consumer and cultural trends

About you:

• 5-7+ years experience working in marketing/advertising (agency experience required, client/in-house experience a plus)
• Scaling strategies in key international markets
• Experience developing brand strategies, key messages, messaging frameworks and marketing strategies
• Experience working on integrated campaigns that include TV, digital/social, on-site, email etc. (understanding of product strategy a plus)
• Ability to translate complex business goals into compelling brand strategies that drive breakthrough creative copy, content and execution
• Strong ability to utilize data, trends, market and consumer research to identify insights, opportunities and positions of power for the brand
• Strong understanding of creative process and ability to simplify and focus information for creative teams and inspire development of strong creative tactics
• Problem solver, creative visionary, head + heart approach to Brand Strategy, passion for pop culture, subcultures, trends and current events
• Self-motivated, collaborative, empathetic, relationship-builder with strong communication skills
• Ability to work EST hours (10am-6pm) and work out of Etsy's Brooklyn office 2x a week