Performance Marketing Manager (Hiring Immediately)

• Google Ads including Performance Max, Search, and Shopping
• Google Merchant Center and product feed performance
• Meta Ads
• Microsoft Advertising (Bing)
• Reddit Ads
• Shop Campaigns and emerging platforms

• Budget allocation and scaling strategy
• Campaign structure, bidding, and targeting
• Creative testing in partnership with design and content teams
• Daily performance monitoring and optimization

• Own Google Merchant Center performance and health
• Optimize product titles, descriptions, attributes, and categorization
• Improve feed structure for Shopping, PMax, and Microsoft Ads
• Troubleshoot disapprovals and feed errors
• Align feed strategy with SEO and overall performance goals

• Own Semrush and Google Search Console workflows
• Monitor indexing, crawlability, and site health
• Manage and maintain backlink profile including disavow strategy
• Build and execute backlinking initiatives
• Identify keyword opportunities and content gaps

• Lead AI search optimization strategy across emerging platforms
• Optimize product and collection content for AI-driven discovery
• Ensure structured data and on-site content support AI indexing
• Stay ahead of search trends and adapt quickly

• Ensure email and SMS marketing follows platform rules and compliance standards
• Oversee segmentation strategy for lifecycle marketing
• Partner with the email team to improve performance, AOV, and retention
• Align paid acquisition with retention flows for full-funnel performance

• Track and report on key KPIs including ROAS, CAC, AOV, and LTV
• Build monthly performance reports
• Forecast revenue and scaling opportunities
• Use data to guide budget decisions and campaign direction

• 4+ years in ecommerce performance marketing
• Proven experience managing high-spend paid media accounts
• Deep expertise in Google Ads and Performance Max
• Hands-on experience with Google Merchant Center and product feeds
• Strong working knowledge of Semrush and Google Search Console
• Experience with Microsoft Advertising and expanding into new channels
• Solid understanding of SEO, backlinking, and technical site health
• Experience with email segmentation and lifecycle marketing strategy
• Strong analytical mindset with the ability to move fast and make decisions

• You care about performance, not vanity metrics
• You are comfortable owning revenue targets
• You test constantly and iterate quickly
• You can zoom out to strategy and zoom in to execution
• You thrive in a fast-moving, no-hand-holding environment

PI2b151b78293a-3723