Senior Marketing Strategy & Operations Manager

About ROLLER ROLLER is not your average SaaS company. With a global presence in over 30 countries, we bring excitement to the leisure and attractions industry and help businesses operate smoothly and create fun and memorable guest experiences through seamless ticketing, point‑of‑sale, self‑serve kiosks, memberships and digital waiver processes. We are a group of more than 300 passionate, enthusiastic and down‑to‑earth professionals located worldwide. As we continue to grow, we’re driven by the possibilities of building something truly remarkable. About The Role The Senior Marketing Strategy & Operations Manager will play a pivotal role in driving operational excellence across the marketing organization. The role partners closely with marketing and revenue leadership to design and implement systems, data structures and processes that power data‑driven decision‑making and scalable growth. You’ll own and optimize the marketing tech stack, ensure seamless lead management and attribution, and build reporting frameworks that drive alignment across marketing, sales and finance. Beyond analytics and process, you’ll help manage team workflows, calendars and quarterly business reviews, identifying opportunities to streamline and innovate, including leveraging AI to enhance efficiency and insight. What You’ll Do Partner with marketing leadership to define operational priorities that align with broader GTM and business goals. Work with the Business Systems Team to manage and optimize the marketing tech stack, documenting processes and system flows to ensure consistency and scalability. Implement, optimize and maintain lead lifecycle processes, including scoring, routing and multi‑touch campaign attribution. Collaborate with Sales & Revenue Operations to align on full‑funnel reporting and pipeline contribution to identify business risks and investment opportunities. Build standardized dashboards and reporting frameworks to monitor, measure and analyze marketing performance down to a channel level, delivering actionable insights to the head of marketing and marketing leads. Communicate with finance to reconcile and track marketing budget and forecasting. Help manage the full marketing team calendar and the status of key projects. Assist with marketing QBRs and SLT‑level reporting and presentations. Identify and implement process improvements to help the team move faster without sacrificing accuracy or quality, including implementing AI into existing flows and building new processes from scratch. About You You are a strategic thinker who thrives at the intersection of marketing, systems and analytics, passionate about building scalable processes that enable smarter, faster decision‑making. You are based in the San Francisco Bay Area or Austin, Texas, with flexibility for hybrid work. You have deep experience in marketing or revenue operations, ideally within a high‑growth SaaS environment. You are skilled at partnering with marketing, sales and revenue leadership to align operational priorities with broader GTM and business goals. You have hands‑on experience managing and optimizing marketing tech stacks, and are comfortable mapping and documenting complex system flows for consistency and scalability. You are proficient in lead lifecycle management, including lead scoring, routing and multi‑touch attribution. You are data‑driven, with proven experience building dashboards and reporting frameworks that translate metrics into actionable insights and growth opportunities. You collaborate cross‑functionally, especially with Finance to manage budgets and forecasts, and Revenue Operations to ensure full‑funnel visibility. You have exceptional organizational skills and enjoy keeping teams aligned through calendars, project tracking and QBR preparation. You are a natural optimizer, continuously identifying opportunities to improve processes, automate workflows and leverage AI to enhance efficiency and accuracy. You are detail‑oriented but also pragmatic, able to balance precision with agility in a fast‑paced, dynamic environment. Perks Work on a category‑leading product that customers love in a fun, high‑growth industry. 20 days of paid time off, 10 sick days and local paid bank holidays. Free medical insurance for the employee. 401(k) plan with a 100% match on contributions up to 5%. Participation in company‑wide initiatives and events through our Vibe Tribe. Access to the Team Member Assistance Program for health and wellbeing support. 16 weeks paid parental leave for primary carers and 4 weeks for secondary carers. Highly flexible work environment with an all‑access pass to WeWork, depending on your location. Work with a driven, fun, and high‑performing team that raises the bar. Individual learning and development budget and genuine career growth opportunities. Successful applicants will be required to complete a background check (including criminal history) prior to commencement of employment. #J-18808-Ljbffr ROLLER