Senior Business Analyst (Loyalty/Retention)

Business Analyst

We're Mercuryo, and we're on a mission to redefine finance by blending the best of traditional banking with the power of decentralized finance (DeFi). We believe everyone deserves seamless access to Web3 and traditional financial services, so we're building the platform that makes it real: one that simplifies crypto and integrates it into the broader financial ecosystem.

Since launching in 2018, we've grown into a recognized force in the industry, named one of Europe's Fastest-Growing Startups 2025 by Sifted and awarded Best Crypto On-Ramp & Payments Solution 2025 by Cryptonomist. We've partnered with leading brands including Visa, Mastercard, MetaMask, Trust Wallet, Ledger, and Jupiter, powering over 200 products and collaborating directly with major ecosystems like Solana, Consensys, and BNB Chain.

Industry Impact Join us at a pivotal moment where AI, blockchain, and payments are converging. You'll help shape how the next generation of financial infrastructure reaches millions of users.

Innovative Environment Collaborate with more than 300 talented professionals from diverse backgrounds including banking, SaaS, and Web3, all united in delivering outstanding user experiences at the intersection of AI and decentralized finance.

AI-First Culture We actively integrate AI across the company, from operations and analytics to marketing and product workflows. It helps teams move faster, improve productivity, and focus on high-impact work - while maintaining human oversight and accountability at every step. We see AI as a core part of how our teams innovate, collaborate, and scale.

Growth and Learning Our expanding network of 200+ B2B partnerships, a user base of over 7 million, and our push into emerging categories like AI-powered products mean there's always room to grow your skills, tackle new challenges, and push boundaries.

Flexible Culture We're remote-first, celebrating diversity across 30 countries. At Mercuryo, you'll be empowered to take ownership of your work, spark creativity, and shape how we move forward together.

About the Role

We're looking for a Business Analyst to join our Boost product stream. This is a product-facing BA role with strong ownership of feature design and requirements. You will work at the intersection of product, engineering, and analytics — turning high-level ideas into clear, structured, and development-ready solutions. This role is not a pure data analyst position — we expect strong ownership of feature logic, user flows, and specifications, with data used as a supporting tool for decision-making.

Your Role:

• Translate high-level product ideas into detailed, structured, and development-ready specifications (PRDs).
• Define user flows, feature logic, states, and edge cases.
• Decompose features into clear functional requirements and acceptance criteria.
• Design multiple implementation scenarios and evaluate product and economic trade-offs.
• Define success metrics for features together with Product.
• Ensure tracking requirements are properly defined and implemented.
• Develop and maintain feature-level metrics and calculation models for cashback, rewards, pricing, and other retention initiatives.
• Contribute to unit economics modeling together with Product/Pricing.
• Collaborate closely with Design to balance UX, conversion, and business goals.
• Work with Engineering and QA to ensure requirements are complete, unambiguous, and implementable.
• Own and maintain documentation in Confluence and support estimation and delivery process.
• Support product decisions with data insights and hypothesis validation.

What We're Looking For:

• 3–5+ years of experience in Business Analysis / Product roles within product teams.
• Strong experience in writing product specifications (PRDs) and requirements decomposition.
• Ability to define user flows, business logic, and edge cases.
• Experience driving features end-to-end (idea → specification → delivery).
• Understanding of product metrics (retention, conversion, etc.)
• Hands-on experience with unit economics / product economics, including incentive and profitability calculations.
• Solid understanding of financial and pricing logic — rounding rules, currency conversion, exchange rates, and the mathematical mechanics behind loyalty and cashback programs.
• Strong Google Sheets skills, including building calculation models and validating assumptions.
• Experience working closely with designers, engineers, and QA.
• Strong communication, ownership, and prioritization skills.

Nice to Have:

• Background in fintech / crypto / payments.
• Experience with pricing and monetization.
• Experience with event tracking and integrations.
• Basic SQL / experience with analytics tools.

What We Offer:

• Competitive market rate salary and performance-based incentives.
• 22 days annual leave with an additional 6 company days, plus bank holidays.
• Comprehensive health insurance plans.
• Maternity & Paternity leave support.
• Extensive benefits program.
• Flexible work schedule and remote work options.
• Modern offices and co-working spaces across 6 countries.
• Working equipment.
• Professional development and training opportunities.
• Opportunity to shape the initiatives you're working on.
• Diverse and friendly team.
• We are open-minded to new ideas.

Join Us!

If you're driven to be a part of the Web3 forefront and are keen to leave your mark on this rapidly evolving field, Mercuryo is an excellent choice. Discover our open positions and see how you can contribute to shaping the future!

Mercuryo is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to providing employees with a work environment that is progressive and open-minded. Our employment philosophy is to hire the best people and empower them to do the best work of their lives. Employment decisions are based on business needs and individual merit, without regard to race, color, religion, ethnicity, sexual orientation, nationality, marital status, gender, age, disability, veteran status, or any other characteristic protected by law. Mercuryo is also committed to providing reasonable accommodation during the application process for qualified individuals with disabilities. If you require assistance to complete your application, please contact our Talent Team.