Senior Brand Marketing Manager

Who We Are:


WHY Brands Inc., a parent company of Munchkin, Inc., focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. With over 375+ patents under our belt and over 250 +international product and brand design awards, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Innovation is the core of our company DNA and has been driving our designs for over 30 years! Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!


We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.


There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and growth.


Position Summary:

The Senior Brand Marketing Manager - Feeding is the business-minded marketing leader responsible for turning Munchkin’s Feeding strategy into consumer demand and category growth across Formula, Cups, Mealtime and Bottles categories. Feeding will be Munchkin’s #1 priority growth pillar over the next three years and will anchor the largest share of the company’s marketing investment, making this a highly visible role with meaningful ownership and impact.

Reporting to the VP of Brand Marketing, this leader will own the integrated annual marketing plan for Feeding - connecting consumer insight, category strategy, brand positioning, innovation commercialization, creative, media, social/influencer, retail marketing and omnichannel execution. The role requires a modern commercial marketer who is equally comfortable shaping strategy, reading the business, making investment choices and rolling up their sleeves to get work into market.

This role is primarily focused on North America, with the U.S. as the center of gravity. The Senior Brand Marketing Manager will manage and develop one direct report and lead cross-functional teams across Product Innovation, Digital Commerce, Retail Sales, Commercial Planning/RGM, Insights, Creative and agency partners.

What You Will Do:

• Own the Feeding Annual Business Plan . Lead the end-to-end marketing plan across Formula, Cups, Mealtime and Bottles, translating enterprise and category growth goals into clear consumer strategies, priorities, launch plans, investment choices and measurable business outcomes.
• Drive Category Growth & Commercial Performance. Operate with a P&L mindset and stay close to revenue, gross margin, market share, velocity, distribution, brand health and marketing ROI. Use performance data to identify growth opportunities, diagnose gaps and adjust plans with speed.
• Build Distinctive Category Positioning & Demand. Translate the Munchkin brand strategy into compelling category and product propositions for Feeding. Develop integrated full-funnel plans across awareness, consideration, conversion, retention and advocacy that build brand equity while driving commercial outcomes.
• Lead 360° Campaigns & Go-to-Market. Own the marketing calendar and go-to-market strategy for major launches and brand moments - defining consumer proposition, positioning, messaging, creative brief, content pillars, media approach, retail activation and success measures.
• Turn Consumer & Cultural Intelligence into Growth. Develop a deep understanding of parents, feeding occasions, category dynamics, competitors and cultural trends. Translate consumer, shopper and market intelligence into sharper strategies, whitespace opportunities, communications and in-market action.
• Commercialize the Innovation Roadmap. Partner with Product Innovation to ensure future Feeding concepts and portfolio choices fit the brand strategy and solve meaningful consumer needs. Own positioning, launch architecture and demand creation for innovation, while Product Innovation retains ownership of product development and the three-year pipeline.
• Drive Omnichannel Retail Execution. Partner closely with Retail Sales, Digital Commerce and Retail Marketing to make Feeding show up powerfully across Amazon, Walmart, Target, DTC and emerging channels. Connect national brand plans to retailer moments, assortment priorities, content and shelf-to-screen execution.
• Build Social-First Relevance & Community. Work with Social, Influencer and Digital teams to create culturally relevant content, creator programs, partnerships and community moments that make Munchkin Feeding more discoverable, talkable and relevant to today’s parents.
• Own Investment & Performance Optimization. Help steward the company’s largest category marketing investment with discipline. Build clear KPIs, evaluate media and campaign effectiveness, and continuously recommend where to shift dollars to maximize brand and business impact.
• Lead Creative & Agency Execution. Write sharp briefs, raise the creative bar and lead agency and internal partners from strategy through execution. Ensure every consumer touchpoint is distinctive, on-brand and built for the channel in which it appears.
• Lead People & Cross-Functional Teams. Manage, coach and develop one direct report while leading through influence across a broad matrix. Create clarity, raise standards and build a culture of consumer obsession, high ownership, collaboration, speed and accountability.
• Other duties may be assigned.

You Will Bring:

• Progressive brand marketing experience. 8+ years of progressive marketing/brand management experience, ideally across CPG, baby/parenting, toys, durable consumer goods, food & beverage, beauty/personal care or adjacent consumer categories.
• Category / business ownership. Demonstrated experience owning an annual brand or category plan and translating business objectives into consumer strategy, innovation launches, investment priorities and measurable growth outcomes.
• Commercial and analytical orientation. Strong business acumen with experience reading a P&L and using sales, share, velocity, margin, consumer and marketing-performance data to make decisions and drive tangible results.
• 360° brand builder. Strong foundation in positioning, integrated campaigns, media, creative development and go-to-market, with an understanding of how upper-funnel brand building connects to retail and eCommerce conversion.
• Consumer and culture obsessed. Deep curiosity about consumers, shoppers and culture; naturally stays close to emerging behaviors, creators, trends and competitors and can convert those signals into action.
• Omnichannel operator. Experience building brands across mass retail and eCommerce, with hands-on exposure to retailer activation, digital shelf, DTC and/or social commerce strongly valued.
• Innovation commercialization. Proven experience taking innovation from pipeline to marketplace - shaping consumer proposition, positioning, launch strategy and demand plan in partnership with product-development teams.
• Creative and agency leadership. Can write a sharp brief, recognize breakthrough work and effectively lead creative, media, social/influencer and activation partners from idea through execution.
• People leadership. Experience managing and developing talent, with the ability to coach a direct report while also leading cross-functional teams through influence, clarity and accountability.
• Builder mindset. High agency, low ego and strong bias for action. Thrives in a lean, fast-moving environment where the playbook is still being built and leaders stay close to the work.

We Got You Covered!


As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans. Our total rewards are top of market and include competitive salary, bonus, and opportunities to earn equity. We focus on supporting employee development and growth.


We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.


To give our people flexibility, we offer hybrid work environment. Munchkin’s Hybrid Schedule is where an employee works in the office on Monday, Wednesday, and Thursday, and remotely on Tuesday and Friday.


Employees enjoy an annual weeklong global office closure, giving our people an extra chance to recharge.


Salary range: $150,000 - $170,000

To learn more, visit us at


Munchkin welcomes and values what makes everyone unique. We’re proud to be an equal opportunity and affirmative action employer. All hires for our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected status.


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