Marketing Manager - Clinical Research

Marketing Manager - Clinical Research

Skin Care Research (SCR) is the clinical research division of DermCare Management Group, operating across six dermatology sites in Florida, Texas, and California. We screen and enroll participants in FDA-regulated clinical trials for conditions including eczema, psoriasis, prurigo nodularis, hidradenitis suppurativa, alopecia, vitiligo, and chronic hives.

The Marketing Research Manager will own the full lifecycle of clinical trial participant recruitment marketing, from campaign strategy and budget allocation through lead generation, performance optimization, and reporting. This is a hands-on role that sits at the intersection of marketing, data, and clinical operations. You will manage campaigns across multiple paid and organic channels, oversee lead management workflows, and drive measurable improvements in participant scheduling and enrollment rates.

This role is being created to bring dedicated marketing oversight to a research operation that currently generates 3,000+ leads per month across 7+ sources with no centralized campaign management. You will be the first marketing resource embedded in SCR and will have a direct impact on trial enrollment, site revenue, and the growth of the clinical research program.

Campaign Management

• Own end-to-end marketing campaign management for clinical trial participant recruitment across all channels: Meta (Facebook/Instagram), PatientsVIP, Accelerate Recruitment, Social Media, organic website traffic, and LocalIQ
• Plan, launch, monitor, and optimize paid campaigns by study, site, and geography to maximize qualified lead volume and scheduling conversion rates
• Manage campaign creative, targeting, and budget pacing in partnership with external vendors (Advice Media, Accelerate) and internal teams
• Establish a systematic campaign review process: flag underperforming campaigns (sub-3% conversion at 50+ leads) for pause/revision and scale high performers (6%+ conversion)
• Coordinate with site managers and research coordinators to align campaign launches with study enrollment needs and site capacity

Budget Management

• Own and manage the clinical research marketing budget, including both DermCare-funded advertising and sponsor-provided recruitment budgets
• Develop budget allocation recommendations by study and site based on enrollment targets, lead cost, and conversion performance
• Track and report on marketing spend vs. enrollment outcomes to demonstrate ROI to leadership and pharmaceutical sponsors
• Manage vendor relationships and contracts with Advice Media, Accelerate Recruitment, PatientsVIP, and any future recruitment partners
• Provide budget forecasts and scenario analyses to support expansion planning

Lead Management & Platform Administration

• Administer and optimize the lead management platform (transitioning from Performance Center CRM to HubSpot), including form standardization, lead routing rules, and automated workflows
• Ensure all lead forms capture consistent, standardized fields across sources with proper site-level tagging
• Build and maintain automated lead routing (round-robin assignment, priority rules) to balance CSR workload and reduce time to first touch
• Configure automated notifications (lead acknowledgment texts, CRC scheduling alerts) to improve response times and handoff quality
• Monitor lead data quality and resolve issues (field inconsistencies, null values, duplicate submissions)

Performance Reporting & Analytics

• Produce weekly campaign performance reports covering lead volume, scheduling conversion, source/channel performance, and cost metrics
• Analyze campaign-level and source-level conversion data to identify optimization opportunities and inform budget reallocation
• Partner with the Head of Data Analytics on lead funnel reporting, CSR performance tracking, and site-level enrollment analysis
• Present marketing performance insights to SCR leadership, DermCare VP of Marketing, and COO on a regular cadence

Strategy & Growth

• Develop and execute the marketing research strategy aligned with SCR enrollment goals and DermCare growth targets
• Evaluate and recommend new patient acquisition channels, tools, and approaches including AI-driven outreach solutions
• Build internal patient acquisition workflows: identify eligible patients across DermCare's 94+ locations through EHR data, provider referrals, and internal marketing channels
• Coordinate with clinic staff and call center teams on research advertising awareness and lead handling

Qualifications

Required

• 3-5 years of marketing experience with direct campaign management responsibility, including budget ownership
• Demonstrated experience managing paid digital campaigns (Meta/Facebook Ads, Google Ads, or similar platforms) with measurable performance outcomes
• Experience with CRM or marketing automation platforms (HubSpot preferred; Salesforce, Marketo, or similar acceptable)
• Strong analytical skills with the ability to interpret conversion data, identify trends, and make data-driven optimization decisions
• Experience managing vendor relationships and coordinating with external agencies or partners
• Excellent written and verbal communication skills with the ability to present performance data to leadership
• Bachelor's degree in marketing, Business, Communications, or a related field

Preferred

• Experience in healthcare, clinical research, or pharmaceutical marketing
• Familiarity with clinical trial recruitment, patient engagement, or health-related lead generation
• HubSpot certification or demonstrated HubSpot administration experience
• Experience with patient recruitment platforms (PatientsVIP, Accelerate, Clara, or similar)
• Bilingual (English/Spanish) is a plus given our patient population

Skin Care Research is a dermatology clinical research organization with 25+ years of experience conducting FDA-regulated clinical trials. We are part of DermCare Management Group, a PE-backed dermatology and aesthetics management organization operating 94+ locations across California, Texas, Virginia, Florida, and North Carolina. SCR operates six active research sites and works with leading pharmaceutical sponsors including AbbVie, Pfizer, Novartis, Lilly, and Galderma.