Marketing Intern

Benefits:

Bonus based on performance

Employee discounts

Flexible schedule

SPENGA Ann Arbor is looking for a motivated Marketing Intern / Grassroots Marketing Coordinator to help grow our local studio presence, generate leads, support member engagement, and build community relationships.

This role is ideal for someone who understands marketing fundamentals, enjoys being out in the community, is comfortable using digital marketing tools, and wants hands-on experience building real marketing campaigns for a local fitness brand.

About the Role

The Marketing Intern will support SPENGA’s local marketing efforts through grassroots outreach, email and text campaigns, event coordination, lead nurturing, social media support, and performance tracking. This person will work closely with studio management to identify opportunities, measure what is working, and help improve marketing strategies over time.

This is not just a posting-and-flyers role. We are looking for someone who can think strategically, execute consistently, and help us build stronger local awareness in the community.

Responsibilities

Responsibilities may include:

Develop and execute grassroots marketing campaigns in the local community

Identify, coordinate, and attend local events, pop-ups, partnerships, and community opportunities

Build relationships with local businesses, schools, organizations, influencers, and community groups

Support email and text campaigns to current members, leads, past members, and cold traffic

Help create campaigns to re-engage old leads and former members

Track marketing performance metrics and report results to management

Work with studio leadership to evaluate campaigns and adjust marketing strategy

Support social media campaigns across platforms such as Facebook, Instagram, TikTok, YouTube, and LinkedIn

Assist with content creation, scheduling, posting, and community engagement

Help grow and manage a monetized social media page

Create and organize marketing materials for events, campaigns, and local outreach

Assist with lead generation, lead nurturing, and promotional campaigns

Bring new ideas to help increase brand awareness, trial visits, memberships, and community engagement

Qualifications

The ideal candidate will have:

Experience with Meta platforms, including Facebook and Instagram

Experience with grassroots marketing, community outreach, or local event promotion

A basic understanding of marketing fundamentals, including lead generation, customer engagement, campaign tracking, and conversion

Strong communication and organization skills

Comfort speaking with local businesses, community partners, members, and potential customers

Ability to work independently and follow through on projects

Creativity and willingness to test new marketing ideas

Interest in fitness, wellness, health, or local business marketing

Ability to track results and make recommendations based on data

Preferred Experience

Experience with any of the following is a plus:

TikTok marketing

YouTube content or channel growth

LinkedIn marketing

Email marketing platforms

Text/SMS campaign tools

Canva or basic graphic design

Content creation, short-form video, or social media management

Influencer outreach or partnership development

Local event planning or brand ambassador work

Compensation

Pay is $15–$20 per hour, based on experience.

Schedule

Part-time position with flexible scheduling. Some evenings or weekends may be required for community events, pop-ups, or studio promotions.

Why Join SPENGA?

SPENGA combines spin, strength, and yoga into one powerful fitness experience. This is a great opportunity to get hands-on marketing experience with a growing local fitness business while directly contributing to community growth, member engagement, and brand development.

If you are creative, organized, outgoing, and excited to help build a local fitness brand, we would love to hear from you.

Flexible work from home options available.