Growth Marketing Lead

Growth Marketing Lead

The Growth Marketing Lead drives the strategy and execution across Keyfactor's two growth motions: enterprise named-account demand generation and product-led growth (PLG) via the Test Drive program. As a player-coach, you are equally adept at architecting the growth strategy, experimentation engine, and measurement framework for team members to excel, and rolling up your sleeves to build, launch, and optimize programs yourself. This role is ideal for a strategic thinker with a bias for action who thrives on rolling up their sleeves for execution. The ideal candidate will have proven B2B enterprise demand-generation and PLG experience at high-growth, $200 M+ ARR companies.

Responsibilities

• Design and deliver multi-channel demand programs: Define and run the demand strategy for the Named Account Model, building the advanced segmentation, dynamic orchestration, and prioritization that reach, engage, and convert priority accounts at scale.
• Own and scale PLG growth motion: Lead planning and execution for ICP acquisition, activation, and pipeline conversion through Keyfactor's Test Drive program.
• Develop and manage growth measurement and reporting: Define North Star metrics and supporting KPIs that tie leading indicators, engagement data, and funnel metrics to Opportunity ARR and Revenue. Partner with Marketing Ops, Rev Ops, and Marketing Analyst to maintain performance dashboards, and turn data into direction for the team and leadership.
• Build the experimentation engine: Develop the testing roadmap and raise the bar on experiment rigor to optimize for what works and improve engagement rates, pipeline quality, and sales impact across channels.
• Lead cross-functional alignment: Project manage and partner across Performance Marketing, Marketing Ops, Web, Content, Field, Customer, Brand, Product Marketing, SDR, and Sales to ensure message-to-market fit, account and segment prioritization, full-funnel alignment, and SDR and Sales conversion.
• Champion AI and automation: Set and implement the AI and automation strategy across the campaign operating process alongside Marketing Operations. Lead ideation and planning across content development, deployment, and optimization, and establish best practices and standards the broader team adopts.
• Mentor and lead: Act as a player-coach and strategic thought partner to the Senior Director of Growth Marketing, mentoring team members and innovating across the team.

Skills and Qualifications

• 7–9 years of experience in growth marketing or demand generation, ideally within high-growth B2B SaaS, with a track record of both setting strategy and executing hands-on.
• Deep expertise in Enterprise B2B Growth and demand generation; demonstrated leadership deploying advanced segmentation and dynamic omni-channel campaign orchestration.
• Proven experience running PLG alongside enterprise named-account campaign execution.
• High data fluency with experience in multi-touch attribution models and marketing analytics tools (e.g., Dreamdata, DOMO); SQL or BI experience a plus.
• Skilled at deploying AI and automation across omni-channel marketing workflow.
• Strong project management skills with the ability to align cross-functional stakeholders and drive multiple high-priority initiatives simultaneously in a fast-paced culture.
• Strong sense of ownership; you identify gaps, build solutions, and continuously optimize without waiting for direction, paired with experience mentoring marketers and influencing cross-functionally.
• Proficiency in Hubspot and Salesforce; ABM tooling a plus.

Compensation

Salary will be commensurate with experience.

Culture, Career Opportunities and Benefits

We build teams that continually strive to get better than the day before. You will be challenged daily and given opportunities to grow personally and professionally. We balance autonomy and structure to create an entrepreneurial environment to spur creativity and new ideas.

Here are just some of the initiatives that make our culture special:

• Second Fridays (a company-wide day off on the second Friday of every month minus November and December of 2025 due to the Holiday schedule). Please note that this benefit is subject to change.
• Comprehensive benefit coverage globally.
• Generous paid parental leave globally.
• Competitive time off globally.
• Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
• DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
• The Keyfactor Alliance Program to support DEIB efforts.
• Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
• Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
• Monthly Talent development and Cross Functional meetings to support professional development.
• Regular All Hands meetings – followed by group gatherings.

Our Core Values

Our core values are extremely important to how we run our business and what we look for in every team member:

Trust is paramount.

We deliver security software and solutions where trust and openness are of the highest importance for our customers. We are honest and a trusted partner in every aspect of business.

Customers are core.

We strategize, operate, and execute through a customer-centric view. We prioritize the security interests of our customers, and we act as if their data were our own.

Innovation never stops, it only accelerates.

The speed of change is accelerating. We are committed, through investment and focus, to stay ahead of the innovation curve.

We deliver with agility.

We thrive in high-paced and continually changing environments. We navigate through newly added variables, adjust accordingly, while driving towards our strategic goals.

United by respect.

Respect for all is what unites us. We promote diversity, inclusivity, equity, and acting with empathy and openness, both in our business and in our communities.

Teams make "it" happen.

Vision and goals are not individually achievable – they require teamwork. We pride ourselves in operating as a cohesive team, creating promoters and partners, and winning as one.

Keyfactor is a proud equal opportunity employer including but not limited to veterans and individuals with disabilities.

REASONABLE ACCOMMODATION: Applicants with disabilities may contact a member of Keyfactor's People team via View email address on click.appcast.io and/or telephone at View phone number on click.appcast.io to request and arrange for accommodations at any time.

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