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Marketing Analyst

Medical Essential Diagnostics

Job Title

Key Responsibilities

  • Manage and maintain the pre-registration database to ensure accurate and organized contact information.
  • Develop, schedule, and execute targeted email marketing campaigns to pre-registered individuals.
  • Segment contact lists based on campaign objectives, demographics, location, and engagement history.
  • Monitor campaign performance, including open rates, click-through rates, responses, and scheduling conversions.
  • Conduct A/B testing on subject lines, messaging, and call-to-action strategies to improve campaign effectiveness.
  • Generate weekly and monthly reports on campaign performance, conversion metrics, and recommendations for improvement.
  • Collaborate with the Scheduling, Marketing, and Operations teams to align campaigns with clinic availability and organizational priorities.
  • Maintain compliance with email marketing best practices, privacy regulations, and company communication standards.
  • Identify opportunities to re-engage inactive leads through automated email workflows and follow-up campaigns.
  • Assist with maintaining the integrity of marketing data and provide insights to improve overall patient acquisition and scheduling performance.

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field (preferred).
  • Experience with email marketing platforms and CRM/database management.
  • Strong analytical skills with proficiency in Microsoft Excel and reporting tools.
  • Excellent written communication and organizational skills.
  • Detail-oriented with the ability to manage multiple campaigns simultaneously.
  • Experience handling and circumventing spam protection to maximize email deliverability and campaign performance.
  • Experience with healthcare marketing or patient engagement is a plus.

Preferred Skills

  • Email marketing automation
  • Data analysis and reporting
  • CRM/database management
  • Microsoft Excel
  • Campaign optimization and A/B testing
  • Strong communication and project management skills

M-F 8:30AM-4:30PM

Medical Essential Diagnostics
Vacancy posted 4 days ago
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