Organic Search Manager

Role Description

The Organic Search Manager will lead the SEO and GEO strategy that aims to dominate search engine results and emerging generative AI platforms. This role is responsible for improving organic rankings while ensuring our brand is the authoritative source cited by Large Language Models (LLMs) and conversational AI platforms.

• Own the end-to-end identification and execution of a full-funnel keyword strategy, targeting high-intent keywords, head terms, and "question-based" queries to drive qualified organic traffic.
• Actively monitor keyword performance and implement on-page optimization tactics to secure "Position 1" rankings.
• Regularly analyze competitor keyword profiles to identify missed opportunities and recapture market share.
• Develop and execute strategies to ensure brand authority within AI-generated answers and LLMs and conversational search platforms.
• Identify audience-aligned prompts and optimize site architecture to ensure brand content is selected as the "preferred answer" for generative search responses.
• Utilize AI personas to simulate diverse user journeys, refining how the brand is perceived and synthesized by various AI models and LLMs.
• Manage site structure, 404/redirect mapping, and crawlability while optimizing Core Web Vitals to ensure a frictionless, high-speed user experience.
• Implement sophisticated Schema Markup to provide explicit context and authorship signals to modern AI crawlers.
• Partner with content teams to develop optimized content.
• Execute precise optimizations for page titles, meta-descriptions, H1-H4 tagging, and internal linking structures to maximize relevance and ranking power.
• Monitor and report on traditional rankings and GEO using Conductor, GA4, GSC, and emerging AI-tracking platforms.
• Deliver monthly executive summaries tracking Share of Voice (SOV), conversion patterns, and the overall ROI of organic search efforts.
• Act as the primary bridge between Marketing, Product, and Engineering to evangelize SEO/GEO best practices, ensuring all digital initiatives are built to scale within an evolving, AI-first search landscape.

Qualifications

• Bachelor’s Degree in Marketing or similar field, or equivalent work experience.
• 5+ years of experience managing organic search strategy.
• Experience with B2B marketing in the technology industry (IT Security and SaaS marketing a plus).
• Experience with Salesforce and Google Analytics.
• Significant experience managing SEO and GEO strategy.
• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
• Expert in end-to-end marketing for inbound marketing functions.
• Strong analytical skills and the ability to extract meaning from data and apply that meaning to improving program performance.

Requirements

• The base pay for this position ranges from $120,000 - $130,000, which will vary depending on how well an applicant's skills and experience align with the job description listed above.
• Application deadline: 6/15/2026. This is our good-faith estimate of the date the application window is anticipated to close. KnowBe4 reviews applications on a rolling basis and reserves the right to close the application window early if a qualified candidate for the position is identified.

Benefits

• Company-wide bonuses based on monthly sales targets.
• Employee referral bonuses.
• Adoption assistance.
• Tuition reimbursement.
• Certification reimbursement.
• Certification completion bonuses.
• All in a modern, high-tech, and fun work environment.