Senior Manager, Paid Search B2B

Role Description

We're seeking an experienced Senior Paid Search Manager to lead strategy and execution across sophisticated enterprise accounts within Wpromote's growing B2B practice. This individual contributor (IC) role will serve as a strategic partner to clients, helping drive performance through thoughtful planning, hands-on optimization, and cross-functional collaboration.

The ideal candidate brings experience managing complex paid search programs within agency environments and enjoys balancing strategic thinking with day-to-day execution. You'll oversee enterprise search initiatives across multiple campaigns, products, and audiences while partnering closely with Client Strategy, Analytics, Creative, and other channel teams to deliver measurable business outcomes.

Experience supporting SaaS, fintech, HR/payroll, cybersecurity, cloud technology, or other B2B organizations is strongly preferred.

Preferred candidates will be located in PT or CT time zones to support team and client collaboration; ET candidates will also be considered for the right fit.

Responsibilities

• Serving as a trusted strategic partner to enterprise B2B clients by leading paid search strategy, performance optimization, and ongoing business planning across complex performance marketing programs.
• Owning both strategy and execution by developing campaign architecture, optimization plans, testing roadmaps, and operational improvements that drive measurable business results.
• Managing sophisticated paid search account structures across Google Ads, Microsoft Ads, SA360, and other relevant paid search platforms.
• Driving strategic planning, forecasting, budget management, testing initiatives, and performance optimization aligned with client business goals.
• Translating campaign performance and business insights into clear, actionable recommendations for client stakeholders.
• Partnering closely with Client Strategy, Analytics, Creative, SEO, and other channel teams to develop integrated marketing strategies.
• Identifying opportunities for automation, operational efficiencies, audience expansion, and performance innovation across client programs.
• Maintaining strong campaign health through proactive monitoring, QA processes, and optimization best practices.
• Leading client communications through recurring meetings, business reviews, and strategic presentations while building trusted client relationships.
• Staying current on emerging search trends, AI-driven search developments, automation capabilities, and platform innovations to continually improve client performance.

Qualifications

• 4+ years of experience managing paid search campaigns within an agency environment.
• Experience managing complex B2B paid search programs across enterprise or mid-market clients.
• Proven success managing significant paid search investments and multi-campaign account structures.
• Deep expertise across Search Ads 360 (SA360), Google Ads, Microsoft Ads, campaign structure, audience strategy, bidding strategies, automation, and conversion optimization.
• Strong analytical skills with experience using GA4 and other reporting platforms to develop insights and performance recommendations.
• Experience developing testing strategies and translating performance data into actionable business recommendations.
• Excellent verbal, written, and presentation skills with experience communicating directly with client stakeholders.
• Strong organizational skills with the ability to manage multiple priorities across several client engagements.
• Ability to collaborate effectively across cross-functional teams in a fast-paced agency environment.
• Working knowledge of Google Suite and Microsoft Excel, including pivot tables, VLOOKUP/XLOOKUP, and data visualization.

Nice to Have

• Experience supporting SaaS, fintech, HR/payroll, cybersecurity, cloud technology, or other B2B organizations preferred.
• Experience working with Salesforce, HubSpot, or other CRM integrations for lead generation measurement.
• Experience managing offline conversion tracking and lead quality optimization.
• Familiarity with first-party audience strategies, CRM integrations, and advanced attribution methodologies.
• Experience leveraging AI-powered tools and automation to improve campaign efficiency and performance.
• Preferred candidates will be located in CT or ET time zones to support team and client collaboration; PT candidates will also be considered for the right fit.

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!