Manager, Community Engine (Events & Experience Marketing)

Manager, Community Engine - Hybrid, Cary, North Carolina We’re a leader in data and AI. Through our software and services, we inspire customers around the world to transform data into intelligence - and questions into answers. If you're looking for a dynamic, fulfilling career with flexibility and a world-class employee experience, you'll find it here. We're recognized around the world for our inclusive, meaningful culture and innovative technologies by organizations like Fast Company, Forbes, Newsweek and more. About the job The Events & Experience Marketing team is looking for a Manager, Community Engine to lead the strategy, team and evolution of a modern global community capability — transforming fragmented, episodic user-group activity into year-round engagement that builds stronger relationships with priority users, customers and advocates and delivers measurable business impact. This leader will connect global strategy with regional activation, balancing consistency with local relevance while integrating Community with flagship experiences, digital programs and priority go-to-market initiatives. As aManager, Community Engine, you will:  Define and evolve the global Community strategy and portfolio — establishing the purpose, audience priorities, program portfolio, operating principles, investment approach and roadmap for a scalable, modern community capability aligned to SAS business and marketing priorities. Lead year-round community growth and engagement — translating audience, industry, product and market priorities into coordinated campaigns and a mix of digital, local, educational, peer-to-peer and flagship-event experiences that drive awareness, participation, repeat engagement and sustained community relationships. Integrate Community with the broader customer and marketing journey — partnering with the Strategy & Marketing Engine on audience strategy, campaign planning and measurement, while ensuring community relationships and insights inform flagship experiences, digital programs, customer and partner initiatives and sales activation. Directly manage and develop the Community team and extended delivery network — setting priorities and accountabilities, coaching performance and development, assigning portfolio ownership, leading agency execution, and establishing governance that enables regional and market partners to activate effectively within one global framework. Build influential internal and external partnerships — working across Marketing, Industry Sales, Customer Success, R&D, regional teams, community leaders and advocates to understand needs, shape programming, earn participation and strengthen SAS's connection to its user and customer communities. Own measurement, investment effectiveness and optimization — establishing common measures for participation, engagement, conversion, impact, cost and portfolio return; managing the Community portfolio budget and using insights to determine where to scale, optimize, redesign or recommend shifts in resources. Embrace curiosity, passion, authenticity and accountability. These are our values and influence everything we do. Required qualifications  Minimum 8 years of experience in Marketing, Community, Customer Engagement, Customer Advocacy, Event/Experience Marketing or related field Bachelor’s degree in Business, Marketing, Communications or other related field. An equivalent combination of related education, training and experience may be considered in place of the above qualifications  Demonstrated ability to operate as a modern marketer, combining strategic thinking, creative problem solving, analytical decision making and strong brand orientation. Significant experience developing marketing strategy, translating business priorities into clear strategies, integrated plans, tactical roadmaps and measurable outcomes. Demonstrated people-leadership capability, including setting direction, developing talent, establishing accountability and driving performance. Strong understanding of contemporary customer community, advocacy and engagement strategies, including approaches that support customer success, learning, retention, advocacy and growth.Demonstrated ability to develop audience acquisition, engagement and retention strategies, including campaign-based approaches that drive awareness, registrations, attendance and community growth. Working knowledge of enterprise technology, analytics and AI-related topics, with the ability to evaluate and curate content and programming that aligns with business priorities, customer interests and market trends.Strong business leadership skills, including budget management, executive communication and cross-functional influence that extends the reach and impact of community programs.  Additional competencies, knowledge and skills Catalyzes change—Creates momentum by taking immediate action and encouraging others to take action to improve organizational culture, processes, or products/services; offers resources and direction to support implementation; breaks down cultural and operational barriers to change; recognizes and rewards those who contribute to change efforts. Leads through vision and values—Translates the organization’s vision and values for employees and organizational partners by linking them to their daily responsibilities; shapes team or group priorities to reflect the vision and values; rewards associates whose actions support the organization’s vision and values. Clarifies performance expectations—Clearly communicates the importance and parameters of the delegated task/responsibility, including task scope, limits of decision-making authority, performance standards, time constraints, and expected outputs and their impact (on the individual and team); identifies others’ issues and concerns; summarizes to ensure shared expectations. Maintains high attention to team's KPIs and annual goals - assures that teams and individuals perform as expected according to Performance and Development Plans Initiates action—Takes action, within parameters set by higher level leader, to achieve improved results despite the uncertainty of outcomes; confronts difficult problems early. World-class benefits   Highlights include... Comprehensive medical, prescription, dental and vision plans. Medical plan options include: PPO with low annual deductible and copays. HDHP combined with a health savings account with a contribution from SAS (no access to on-site health care center). Onsite Health Care Center (HQ) that’s free to employees and family members enrolled in the PPO plan. There's a pharmacy too! Not local to HQ? The pharmacy will ship prescriptions for no additional charge! An industry-leading 401k plan. Tuition Assistance Program and programs and resources to support your development Generous time away including vacation time, a variety of paid holidays, and our much-loved U.S. Winter Wellness Break between December 25 and January 1. Volunteer Time Off, parental leave and unlimited paid sick days. Generous childcare benefits for all full-time employees. You are welcome here. At SAS, it’s not about fitting into our culture – it’s about adding to it. We believe our people make the difference. Our inclusive workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers. Additional Information: To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status. SAS is an equal opportunity employer. All qualified applicants are considered for employment without regard to any characteristic protected by law. Read more: Know Your Rights.  Resumes may be considered in the order they are received. SAS employees performing certain job functions may require access to technology or software subject to export or import regulations. To comply with these regulations, SAS may obtain nationality or citizenship information from applicants for employment. SAS collects this information solely for trade law compliance purposes and does not use it to discriminate unfairly in the hiring process. SAS only sends emails from verified “sas.com” email addresses and never asks for sensitive, personal information or money. If you have any doubts about the authenticity of any type of communication from, or on behalf of SAS, please contact View email address on click.appcast.io. Let's stay in touch! Join our Talent Community to stay up to date on company news, job updates and more. #SAS #SASJob SummaryRequisition ID: 20070793Category: MarketingVisa Sponsorship: NoTravel Requirements: None