Demand Generation Manager
Abacus
Demand Generation ManagerWe are looking for an experienced Demand Generation Manager to drive B2B lead generation through strategic cold email, LinkedIn outreach, market research, and demand-generation campaigns. The ideal candidate will have a strong background with SDR / outbound lead-generation companies or environments, such as Prospect Hunters, CIENCE, Martal Group, or similar organizations. Candidates should not currently be associated with these companies.Key ResponsibilitiesDevelop and manage cold email and LinkedIn outreach campaigns.Build and execute B2B demand and lead-generation strategies.Conduct market research, identify target accounts, and define ideal customer profiles.Manage campaign performance, analyze results, and continuously optimize outreach.Develop messaging, targeting, segmentation, and prospecting strategies.Lead and manage offshore SDR/lead-generation teams, ensuring productivity and quality.Establish processes, KPIs, reporting, and best practices for outbound campaigns.Requirements8–10+ years of experience in demand generation, lead generation, SDR, or outbound sales.Proven experience managing cold email and LinkedIn campaigns at scale.Strong B2B market research and prospecting expertise.Significant experience managing offshore teams.Strong understanding of SDR processes, outreach tools, campaign analytics, and conversion metrics.Excellent communication, analytical, and team-management skills.Preferred / Good to HaveExperience working with third-party campaign, email outreach, and prospecting platforms such as Instantly, HubSpot, ZoomInfo, Apollo, or similar tools is preferred but not required.Hands-on experience using these platforms for campaign execution, prospecting, lead generation, reporting, and performance optimization would be a strong plus.By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at Privacy Policy - Abacus. Abacus
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