Brand Manager

About Bio Creative Labs Founded in Southern California in 2004, Bio Creative Labs (BCL) creates clean, innovative hair, skin, and body-care products designed to support a healthier, more intentional lifestyle. Our brands are sold in over 70 countries across retail and professional channels. We're a mission-driven company that moves quickly, values integrity, and cares deeply about how our products are made and how our partnerships are built. About the role This role is dedicated to our ResQ Brands (Hair ResQ and Skin ResQ), which sit in major retailers across the US and internationally. You'll be the person who takes these brands from strategy to shelf. Strategy is set as a collaborative effort with our executive team, and you're the one who brings it to life: building the assets, running the activations, and making sure the brand shows up right in every store and on every platform. We're a small team, so this job owns a lot and touches everything. It's hands-on. You'll be planning and doing, often in the same afternoon. If you like turning direction into execution and moving fast, this is your seat. This is an in-person role at our Costa Mesa HQ. We will consider hybrid (3-days in office) opportunities for those living outside of Orange County. What you'll own Retail activation planning and briefing. This is the heart of the role. You'll own retail activations end to end, domestic and international, from the earliest planning through flawless execution. That means getting hands-on with the products: measuring them, understanding how they merchandise, and building out detailed display briefs from there. You'll brief and spec endcaps, displays and merchandisers, shelf talkers, hang tags, and in-store promotions, and project-manage the whole process so every piece lands on time, on-brand, and built to sell. When a retailer needs a program, you're the one who scopes it, briefs it, and drives it home. Marketing assets and merchandising. You'll brief and coordinate the assets that support the brand at retail and beyond: displays, posters, sales sheets, shelf talkers, and more. You keep the pipeline moving and consistent across every touchpoint. Digital and marketplace. You'll own brand voice and content across every platform, including Amazon, and oversee high-level digital advertising on Amazon and TikTok Shop. You'll track and monitor digital ad spend at a high level, keeping an eye on where the money goes and what it returns. You'll also own the reviews and customer feedback loop, especially on Amazon, feeding what customers tell us back into product and content. Retail and channel. You'll assist with retailer forms, write website product descriptions, and manage Walmart Connect across our retail relationships, domestic and international. Social and content. You'll oversee content planning for Instagram and TikTok alongside our internal social team, and move fast on trends and unplanned moments when they show up (because they never show up on the calendar). Strategy. You'll assist the executive team in a collaborative effort to set marketing strategy for both domestic and international markets: SKU mix, marketing assets, and pricing. New Product Development Opportunities. You'll coordinate with our internal NPD team through the launch process (timelines, packaging, content, launch-ready handoff), and support our international distributors with strategy and content. PR and events. You'll own PR strategy and execution, and plan and run events. Budget. You'll own the marketing spend, including testers, sampling, and promotional dollars, tracked by launch and by category. What you bring 5+ years of experience in beauty, personal care, or a related consumer product category Comfort wearing many hats on a small team, and the judgment to prioritize when everything feels urgent Real retail activation and merchandising experience: you've built display briefs, run in-store programs, and managed them from measurement to execution Hands-on experience with Amazon (content, advertising, reviews), and ideally Walmart Connect and TikTok Shop Strong project management: you can run an activation or a launch from brief to done without being chased Sharp writing and an eye for brand voice and merchandising Experience supporting or selling internationally is a plus #J-18808-Ljbffr